IDEAS home Printed from https://ideas.repec.org/r/eee/jbrese/v69y2016i12p5671-5681.html
   My bibliography  Save this item

Marketing innovation: A consequence of competitiveness

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Dao H. Duong & Fredric W. Swierczek, 2019. "The Impact of Top Management Team and Organizational Culture on Product/Service and Process Innovation in Vietnamese Banks," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 9(2), pages 1-3.
  2. Atefeh Yazdanparast & Ila Manuj & Michael Plasch & Markus Gerschberger & Daniela Freudenthaler, 2019. "Comparing Service, Product, And Process Innovations: Insights From The Internal Supply Chain Network Of A European Steel Manufacturing Firm," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(02), pages 1-38, April.
  3. Aksoy, Hasan, 2017. "How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)?," Technology in Society, Elsevier, vol. 51(C), pages 133-141.
  4. Jalal Rajeh Hanaysha, 2021. "An Examination of Innovation Capabilities and Corporate Reputation in Banking Sector," Jindal Journal of Business Research, , vol. 10(2), pages 199-213, December.
  5. RÎPA Alexandru Ioan & NICOLESCU Luminița, 2023. "Innovation in Top Ten MNCs Activating in Consumer Goods Industry," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
  6. Ijaz Hussain & Shaohong Mu & Muhammad Mohiuddin & Rizwan Qaiser Danish & Shrafat Ali Sair, 2020. "Effects of Sustainable Brand Equity and Marketing Innovation on Market Performance in Hospitality Industry: Mediating Effects of Sustainable Competitive Advantage," Sustainability, MDPI, vol. 12(7), pages 1-19, April.
  7. Foroudi, Pantea & Yu, Qionglei & Gupta, Suraksha & Foroudi, Mohammad M., 2019. "Enhancing university brand image and reputation through customer value co-creation behaviour," Technological Forecasting and Social Change, Elsevier, vol. 138(C), pages 218-227.
  8. Foroudi, Pantea & Cuomo, Maria Teresa & Foroudi, Mohammad M. & Katsikeas, Constantine S. & Gupta, Suraksha, 2020. "Linking identity and heritage with image and a reputation for competition," Journal of Business Research, Elsevier, vol. 113(C), pages 317-325.
  9. Chandrasapth, Koblarp & Yannopoulou, Natalia & Schoefer, Klaus & Liu, Martin J., 2022. "A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities: The case of Samsung vs. Huawei," Journal of Business Research, Elsevier, vol. 144(C), pages 1103-1120.
  10. Saridakis, George & Idris, Bochra & Hansen, Jared M. & Dana, Leo Paul, 2019. "SMEs' internationalisation: When does innovation matter?," Journal of Business Research, Elsevier, vol. 96(C), pages 250-263.
  11. Bae, Sang Hoo & Zhu, Qingyun & Sarkis, Joseph, 2024. "Supply chain interactions and strategic product deletion Decisions: A Game-Theoretic analysis," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 186(C).
  12. Latan, Hengky & Chiappetta Jabbour, Charbel Jose & Lopes de Sousa Jabbour, Ana Beatriz & de Camargo Fiorini, Paula & Foropon, Cyril, 2020. "Innovative efforts of ISO 9001-certified manufacturing firms: Evidence of links between determinants of innovation, continuous innovation and firm performance," International Journal of Production Economics, Elsevier, vol. 223(C).
  13. Han, Xiaomin & Goxe, François & Freeman, Susan, 2024. "Internationalization through social networks: A systematic review and future research agenda," International Business Review, Elsevier, vol. 33(4).
  14. Marek Vokoun & Romana Píchová, 2020. "Market Orientation and Marketing Innovation Activities in the Czech Manufacturing Sector," IJFS, MDPI, vol. 8(1), pages 1-9, February.
  15. Yu-Xia Tu & Vaidas Gaidelys & Rūta Čiutienė & Gerda Žigienė & Bohdan Kovalov & Rita Jucevičienė, 2023. "Changes in the Competitive Environment and Their Evaluation in the Context of COVID-19: A Case Study," Sustainability, MDPI, vol. 15(3), pages 1-14, February.
  16. Shaker Habis Nawafleh & Prof. Dr. Suleiman Al-Khattab, 2019. "The Impact of Marketing Innovation on Customer Satisfaction in Aqaba Special Economic Zone Authority," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(3), pages 399-417, July.
  17. Sila Musyoka Cyrus & Dr. Kegoro Ongoto Henry & Dr. Njagi Elias, 2024. "Organizational Innovations and Performance of Public Universities in Kenya," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(2), pages 1025-1038, February.
  18. K. Sachpazidu-Wojcicka, 2021. "Small Firm’s Cooperation for Innovation with other Firms and Research Units - Whether the Partner Matters for Product, Process, Marketing and Organizational Innovations?," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 69-75.
  19. Xiaotang Zhang & Haili Zhang & Michael Song, 2019. "Does Social Capital Increase Innovation Speed? Empirical Evidence from China," Sustainability, MDPI, vol. 11(22), pages 1-22, November.
  20. Shih, Yu-Yuan & Lin, Chih-An, 2022. "Co-location with marketing value activities as manufacturing upgrading in a COVID-19 outbreak era," Journal of Business Research, Elsevier, vol. 148(C), pages 410-419.
  21. Foroudi, Pantea & Jin, Zhongqi & Gupta, Suraksha & Foroudi, Mohammad M. & Kitchen, Philip J., 2018. "Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention," Journal of Business Research, Elsevier, vol. 89(C), pages 462-474.
  22. Ngo, Liem Viet & Bucic, Tania & Sinha, Ashish & Lu, Vinh Nhat, 2019. "Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation," Journal of Business Research, Elsevier, vol. 94(C), pages 154-161.
  23. Lee, Ryeowon & Lee, Jong-Ho & Garrett, Tony C., 2019. "Synergy effects of innovation on firm performance," Journal of Business Research, Elsevier, vol. 99(C), pages 507-515.
  24. Mukhamad Najib & Abdul Aziz Abdul Rahman & Farah Fahma, 2021. "Business Survival of Small and Medium-Sized Restaurants through a Crisis: The Role of Government Support and Innovation," Sustainability, MDPI, vol. 13(19), pages 1-16, September.
  25. Zhelyu Vladimirov, 2021. "Mediating Role of Innovations as a Factor of Firm’s Competitiveness," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 407-429, September.
  26. Edeh, Jude Ndubuisi & Obodoechi, Divine Ndubuisi & Ramos-Hidalgo, Encarnación, 2020. "Effects of innovation strategies on export performance: New empirical evidence from developing market firms," Technological Forecasting and Social Change, Elsevier, vol. 158(C).
  27. Yongrong Xin & Ume Laila & Shuo Zhang, 2024. "Modeling the influence of green innovation on environmental sustainability of small and medium-sized enterprises: A way towards sustainable development," Energy & Environment, , vol. 35(2), pages 779-794, March.
  28. Aberkane Mohammed Saad & Farhane Youness, 2024. "Innovating the Moroccan Social and Solidarity Economy: Sustainable Solutions for the Craft Sector," Sustainability, MDPI, vol. 16(17), pages 1-32, August.
  29. Charles Karani & Patience Mshenga, 2021. "Steering the sustainability of entrepreneurial start-ups," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 11(1), pages 223-239, December.
  30. Jianping Peng & Qun Qin & Tanya (Ya) Tang, 2021. "The Influence of Marketing Innovations on Firm Performance under Different Market Environments: Evidence from China," Sustainability, MDPI, vol. 13(18), pages 1-15, September.
  31. Weilun Huang & Hengbin Yin & Seongjin Choi & Mohsin Muhammad, 2022. "Micro- and Small-Sized Enterprises’ Sustainability-Oriented Innovation for COVID-19," Sustainability, MDPI, vol. 14(12), pages 1-18, June.
  32. Kluge, Jan & Lappoehn, Sarah & Plank, Kerstin, 2020. "The Determinants of Economic Competitiveness," IHS Working Paper Series 24, Institute for Advanced Studies.
  33. Shiyong Zheng & Xinsen Ye & Weili Guan & Yuping Yang & Jiaying Li & Biqing Li, 2022. "Assessing the Influence of Green Innovation on the Market Performance of Small- and Medium-Sized Enterprises," Sustainability, MDPI, vol. 14(20), pages 1-14, October.
  34. Dwivedi, Abhishek & Pawsey, Nicholas, 2023. "Examining the drivers of marketing innovation in SMEs," Journal of Business Research, Elsevier, vol. 155(PB).
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.