Umbrella branding with imperfect observability and moral hazard

Citations

Cited by:

1. Jeanine Miklós-Thal, 2012. "Linking reputations through umbrella branding," Quantitative Marketing and Economics (QME), Springer, vol. 10(3), pages 335-374, September.
2. Volker Nocke & Roland Strausz, 2023. "Collective Brand Reputation," Journal of Political Economy, University of Chicago Press, vol. 131(1), pages 1-58.
   • Nocke, Volker & Strausz, Roland, 2021. "Collective Brand Reputation," CEPR Discussion Papers 15732, C.E.P.R. Discussion Papers.
   • Nocke, Volker & Strausz, Roland, 2022. "Collective Brand Reputation," Rationality and Competition Discussion Paper Series 324, CRC TRR 190 Rationality and Competition.
   • Volker Nocke & Roland Strausz, 2021. "Collective Brand Reputation," CRC TR 224 Discussion Paper Series crctr224_2021_281, University of Bonn and University of Mannheim, Germany.
3. Pio Baake & Vanessa Schlippenbach, 2011. "Quality distortions in vertical relations," Journal of Economics, Springer, vol. 103(2), pages 149-169, June.
   • Pio Baake & Vanessa von Schlippenbach, 2010. "Quality Distortions in Vertical Relations," Discussion Papers of DIW Berlin 968, DIW Berlin, German Institute for Economic Research.
   • Baake, Pio & von Schlippenbach, Vanessa, 2011. "Quality distortions in vertical relations," DICE Discussion Papers 18, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
4. E. Bacchiega & M. Colucci & M. Magnani, 2019. "What goes around, comes around: Reciprocal effects and double-sided moral hazard in the choice of brand licensing," Working Papers wp1136, Dipartimento Scienze Economiche, Universita' di Bologna.
5. Alexander E. Saak, 2017. "The Value of Delegated Quality Control," Journal of Industrial Economics, Wiley Blackwell, vol. 65(2), pages 309-335, June.
6. Kaifu Zhang, 2015. "Breaking Free of a Stereotype: Should a Domestic Brand Pretend to Be a Foreign One?," Marketing Science, INFORMS, vol. 34(4), pages 539-554, July.
7. Fishman, Arthur & Finkelstein, Israel & Simhon, Avi & Yacouel, Nira, 2018. "Collective brands," International Journal of Industrial Organization, Elsevier, vol. 59(C), pages 316-339.
8. Jungju Yu, 2021. "A Model of Brand Architecture Choice: A House of Brands vs. A Branded House," Marketing Science, INFORMS, vol. 40(1), pages 147-167, January.
9. Sridhar Moorthy, 2012. "Can Brand Extension Signal Product Quality?," Marketing Science, INFORMS, vol. 31(5), pages 756-770, September.
10. Miklos-Thal, Jeanine, 2008. "Linking Reputations: The Signaling and Feedback Effects of Umbrella Branding," MPRA Paper 11045, University Library of Munich, Germany.
11. Gerhard O. Orosel & Klaus G. Zauner, 2011. "Quality Diversity and Prices in Markets for Experience Goods," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 20(3), pages 709-738, September.
12. Dieter Pennerstorfer & Christoph Weiss & Andreas Huber, 2019. "Experts, Reputation and Umbrella Effects: Empirical Evidence from Wine Prices," Economics working papers 2019-08, Department of Economics, Johannes Kepler University Linz, Austria.
13. Saak, Alexander E., 2016. "Delegation of quality control in value chains:," IFPRI discussion papers 1526, International Food Policy Research Institute (IFPRI).
14. Takako Fujiwara-Greve & Toru Hokari, 2023. "Farsighted Clustering with Group-Size Effects and Reputations," Dynamic Games and Applications, Springer, vol. 13(2), pages 610-635, June.
15. J.-P. Niinimäki, 2023. "Experience Goods, Umbrella Branding, and Reputation," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 62(1), pages 33-44, February.
16. Eric B. Rasmusen, 2016. "Leveraging of Reputation through Umbrella Branding: The Implications for Market Structure," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 25(2), pages 261-273, April.
17. Saak, Alexander E., 2016. "Traceability and reputation in supply chains," International Journal of Production Economics, Elsevier, vol. 177(C), pages 149-162.
    • Saak, Alexander E., 2013. "Traceability and Reputation in Supply Chains," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 149988, Agricultural and Applied Economics Association.
18. Jost, Peter-J., 2014. "How to protect your premium product from low-price competitors: Price, quality, or portfolio adjustment?," International Journal of Research in Marketing, Elsevier, vol. 31(3), pages 253-265.
19. Pires Cesaltina Pacheco & Catalão-Lopes Margarida, 2013. "Economies of Scope, Entry Deterrence and Welfare," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 13(1), pages 419-452, June.
20. Alexander E. Saak, 2012. "Collective Reputation, Social Norms, and Participation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 94(3), pages 763-785.
    • Saak, Alexander, 2011. "Collective reputation, social norms, and participation:," IFPRI discussion papers 1107, International Food Policy Research Institute (IFPRI).
21. Michele Fioretti & Victor Saint-Jean & Simon C. Smith, 2024. "NGO Activism: Exposure vs. Influence," Papers 2411.06875, arXiv.org, revised Nov 2024.
22. Eric Rasmusen, 2011. "Leveraging of Reputation Through Umbrella Branding with and Without Market Power," Working Papers 2011-07, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
23. Cesaltina Maria Pacheco Pires, 2012. "Scope economies, entry deterrence and welfare," CEFAGE-UE Working Papers 2012_11, University of Evora, CEFAGE-UE (Portugal).
24. Brishti Guha, 2017. "Moral hazard, Bertrand competition and natural monopoly," Journal of Economics, Springer, vol. 121(2), pages 153-171, June.
    • Guha, Brishti, 2016. "Moral Hazard, Bertrand Competition, and Natural Monopoly," MPRA Paper 70966, University Library of Munich, Germany.
25. YiLin Wu, 2011. "Brand Reputation and the Cost of Capital: Evidence of Adopting a Brand Name as the Corporate Name," Journal of Entrepreneurial Finance, Pepperdine University, Graziadio School of Business and Management, vol. 15(2), pages 29-63, Winter.
26. Kashmiri, Saim & Mahajan, Vijay, 2010. "What's in a name?," International Journal of Research in Marketing, Elsevier, vol. 27(3), pages 271-280.