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Defending the markers of masculinity: Consumer resistance to brand gender-bending

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  1. Farmaki, Anna & Olya, Hossein & Taheri, Babak, 2021. "Unpacking the complex interactions among customers in online fan pages," Journal of Business Research, Elsevier, vol. 125(C), pages 164-176.
  2. Yuen, Tsunwai Wesley & Nieroda, Marzena & He, Hongwei & Park, Yunseul, 2021. "Can dissimilarity in product category be an opportunity for cross-gender brand extension?," Journal of Business Research, Elsevier, vol. 135(C), pages 348-357.
  3. Namrata Sandhu, 2019. "Fueling Gender Stereotypes: A Content Analysis of Automobile Advertisements," Business Perspectives and Research, , vol. 7(2), pages 163-178, July.
  4. Joana César Machado & Beatriz Fonseca & Carla Martins, 2021. "Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 152-170, March.
  5. Davis, Robert & Smith, Sandra D. & Lang, Bodo U., 2017. "A comparison of online and offline gender and goal directed shopping online," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 118-125.
  6. Namrata Sandhu & Dilpreet Singh, 2017. "Gender Contamination in Indian Automobile Advertisements," Paradigm, , vol. 21(2), pages 139-155, December.
  7. Essamri, Azzouz & McKechnie, Sally & Winklhofer, Heidi, 2019. "Co-creating corporate brand identity with online brand communities: A managerial perspective," Journal of Business Research, Elsevier, vol. 96(C), pages 366-375.
  8. Nathalie Veg-Sala & Elyette Roux, 2018. "Cross-gender extension potential of luxury brands: a semiotic analysis," Journal of Brand Management, Palgrave Macmillan, vol. 25(5), pages 436-448, September.
  9. Mohan, Mayoor & Ferguson, Jodie L. & Huhmann, Bruce A., 2022. "Endorser gender and age effects in B2B advertising," Journal of Business Research, Elsevier, vol. 148(C), pages 60-75.
  10. Prast, Henriette & Sanders, José & Boggio, C., 2017. "Seven ways to knit your portfolio: Is the language of investor communication gender neutral?," Other publications TiSEM b477bb2d-f71c-4b9b-ab9e-b, Tilburg University, School of Economics and Management.
  11. Ulrich, Isabelle & Azar, Salim L. & Aimé, Isabelle, 2020. "Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands," Journal of Business Research, Elsevier, vol. 120(C), pages 157-174.
  12. Fleura Bardhi & Giana M. Eckhardt, 2017. "Liquid Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(3), pages 582-597.
  13. Borau, Sylvie & Bonnefon, Jean-François, 2020. "Gendered products act as the extended phenotype of human sexual dimorphism: They increase physical attractiveness and desirability," Journal of Business Research, Elsevier, vol. 120(C), pages 498-508.
  14. Jill Nash & Cindy Sidhu, 2023. "‘Pink is for girls, blue is for boys’ exploring brand gender identity in children’s clothing, a post-evaluation of British retailer John Lewis," Journal of Brand Management, Palgrave Macmillan, vol. 30(5), pages 381-397, September.
  15. Yang, Linyun W. & Chartrand, Tanya L. & Fitzsimons, Gavan J., 2015. "The influence of gender and self-monitoring on the products consumers choose for joint consumption," International Journal of Research in Marketing, Elsevier, vol. 32(4), pages 398-407.
  16. Nathalie Veg-Sala, 2017. "The impact of stereotyped and non-stereotyped brand genders on cross-gender extension evaluations," Post-Print hal-01735491, HAL.
  17. Gaustad, Tarje & Samuelsen, Bendik M. & Warlop, Luk & Fitzsimons, Gavan J., 2019. "Too much of a good thing? Consumer response to strategic changes in brand image," International Journal of Research in Marketing, Elsevier, vol. 36(2), pages 264-280.
  18. Machado, Joana César & Vacas-de-Carvalho, Leonor & Azar, Salim L. & André, Ana Raquel & dos Santos, Barbara Pires, 2019. "Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love," Journal of Business Research, Elsevier, vol. 96(C), pages 376-385.
  19. Umesh Ramchandra Raut & Pedro Quelhas Brito & Prafulla Arjun Pawar, 2020. "Analysis of Brand Resonance Measures to Access, Dimensionality, Reliability and Validity," Global Business Review, International Management Institute, vol. 21(1), pages 162-175, February.
  20. Namrata Sandhu, 2018. "Impact of Gender Cues in Advertisements on Perceived Gender Identity Meanings of the Advertised Product," FIIB Business Review, , vol. 7(4), pages 293-303, December.
  21. Cecilia Boggio & Elsa Fornero & Henriette Prast & Jose Sanders, 2014. "Seven Ways to Knit Your Portfolio: Is Investor Communication Neutral?," CeRP Working Papers 140, Center for Research on Pensions and Welfare Policies, Turin (Italy).
  22. Isabelle Ulrich & Salim Azar & Isabelle Aimé, 2020. "Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands," Post-Print hal-03065882, HAL.
  23. Boggio, C. & Fornero, E. & Prast, H.M. & Sanders, J., 2015. "Seven Ways to Knit Your Portfolio : Is Investor Communication Neutral?," Other publications TiSEM 81e1098a-af2d-4107-a298-a, Tilburg University, School of Economics and Management.
  24. Reed, Americus & Forehand, Mark R. & Puntoni, Stefano & Warlop, Luk, 2012. "Identity-based consumer behavior," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 310-321.
  25. Lidan Xu & Ravi Mehta, 2022. "Technology devalues luxury? Exploring consumer responses to AI-designed luxury products," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1135-1152, November.
  26. Nathalie Veg-Sala & Elyette Roux, 2017. "Cross-gender extension potential of luxury brands: a semiotic analysis," Post-Print hal-01735487, HAL.
  27. Nickel, Kristina & Orth, Ulrich R. & Kumar, Minu, 2020. "Designing for the genders: The role of visual harmony," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 697-713.
  28. Pang, Jun & Ding, Ying, 2021. "Blending package shape with the gender dimension of brand image: How and why?," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 216-231.
  29. Golossenko, Artyom & Pillai, Kishore Gopalakrishna & Aroean, Lukman, 2020. "Seeing brands as humans: Development and validation of a brand anthropomorphism scale," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 737-755.
  30. Keyoor Purani & Krishnan Jeesha, 2022. "Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 52-70, June.
  31. Namrata Sandhu, 2017. "Consumer Response to Brand Gender Bending: An Integrated Review and Future Research Agenda," Business Perspectives and Research, , vol. 5(2), pages 151-166, July.
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