IDEAS home Printed from https://ideas.repec.org/r/eee/aumajo/v28y2020i4p160-170.html
   My bibliography  Save this item

Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Leonardo Bargigli & Filippo Pietrini, 2024. "Conformism, distinction and heterogeneity in an agent-based model of fads," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, vol. 19(4), pages 807-829, October.
  2. Alam, Faizan & Tao, Meng & Rastogi, Rashmi & Mendiratta, Aparna & Attri, Rekha, 2024. "Do social media influencers influence the vaccination drive? An application of source credibility theory and uses and gratification theory," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
  3. Sergio Barta & Raquel Gurrea & Carlos Flavián, 2023. "Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
  4. Aswathi Kanaveedu & Jacob Joseph Kalapurackal, 2024. "Influencer Marketing and Consumer Behaviour: A Systematic Literature Review," Vision, , vol. 28(5), pages 547-566, November.
  5. Anastasios Panopoulos & Athanasios Poulis & Prokopis Theodoridis & Antonios Kalampakas, 2022. "Influencing Green Purchase Intention through Eco Labels and User-Generated Content," Sustainability, MDPI, vol. 15(1), pages 1-17, December.
  6. Li, Mengyu & Li, Jinglei & Yasin, Megat Al Imran & Hashim, Norliana Binti & Ang, Lay Hoon & Bidin, Rosmiza, 2022. "Impact of celebrity-endorsed environmental advertisements on green economy development," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
  7. Beilei Huang & Jinhua Zhang & Xiyuan Li, 2022. "Construction of Mega Individuals Competency Model in Business Environment: A Grounded Theory Approach," Sustainability, MDPI, vol. 14(15), pages 1-22, July.
  8. Yiming Chen & Zhaoyue Qin & Yue Yan & Yi Huang, 2024. "The Power of Influencers: How Does Influencer Marketing Shape Consumers’ Purchase Intentions?," Sustainability, MDPI, vol. 16(13), pages 1-18, June.
  9. Sesar Vesna & Hunjet Anica & Martinčević Ivana, 2023. "Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?," Business Systems Research, Sciendo, vol. 14(2), pages 158-172, December.
  10. Farzin Arbabi & Seyed Mohammad Khansari & Aidin Salamzadeh & Abbas Gholampour & Pejman Ebrahimi & Maria Fekete-Farkas, 2022. "Social Networks Marketing, Value Co-Creation, and Consumer Purchase Behavior: Combining PLS-SEM and NCA," JRFM, MDPI, vol. 15(10), pages 1-21, September.
  11. Ransome Epie Bawack & Emilie Bonhoure, 2023. "Influencer is the New Recommender: insights for Theorising Social Recommender Systems," Information Systems Frontiers, Springer, vol. 25(1), pages 183-197, February.
  12. Syed Asim Shah & Muhammad Haroon Shoukat & Waseef Jamal & Muhammad Shakil Ahmad, 2023. "What Drives Followers-Influencer Intention in Influencer Marketing? The Perspectives of Emotional Attachment and Quality of Information," SAGE Open, , vol. 13(2), pages 21582440231, June.
  13. Alcántara-Pilar, Juan Miguel & Rodriguez-López, María Eugenia & Kalinić, Zoran & Liébana-Cabanillas, Francisco, 2024. "From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  14. Tan, Yingsi & Geng, Shuang & Katsumata, Sotaro & Xiong, Xiaojun, 2021. "The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention: Investigating the bias effect of heuristic information processing," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  15. Hashed Mabkhot & Normalisa Md Isa & Ammar Mabkhot, 2022. "The Influence of the Credibility of Social Media Influencers SMIs on the Consumers’ Purchase Intentions: Evidence from Saudi Arabia," Sustainability, MDPI, vol. 14(19), pages 1-15, September.
  16. Xiangdong Shen & Junbin Wang, 2024. "How short video marketing influences purchase intention in social commerce: the role of users’ persona perception, shared values, and individual-level factors," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
  17. Muhammad Irfan & Muhammad Shaukat Malik & Syeda Khadija Zubair, 2022. "Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image and Ease of Travel," SAGE Open, , vol. 12(2), pages 21582440221, May.
  18. Xiaowei Ji, 2024. "Influence of Virtual Live Streamers’ Credibility on Online Sales Performance," SAGE Open, , vol. 14(3), pages 21582440241, August.
  19. Aw, Eugene Cheng-Xi & Chuah, Stephanie Hui-Wen, 2021. "“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy," Journal of Business Research, Elsevier, vol. 132(C), pages 146-157.
  20. Amit Tariyal & Swati Bisht & Santanu Roy & Gaurav Chopra, 2024. "Assessing the impact of perceived social media usefulness on Indian millennials’ online booking decision," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 639-655, September.
  21. Sardar, Sainaz & Tata, Sai Vijay & Sarkar, Subhro, 2024. "Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention: A moderated analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  22. Shailza & Madhulika P. Sarkar, 2024. "Assessing the impact of social media influencers on purchase intention of male cosmetics: mediating role of desire to mimic," SN Business & Economics, Springer, vol. 4(8), pages 1-18, August.
  23. Mohammed Arshad Khan & Faisal Alhathal & Shahid Alam & Syed Mohd Minhaj, 2023. "Importance of Social Networking Sites and Determining Its Impact on Brand Image and Online Shopping: An Empirical Study," Sustainability, MDPI, vol. 15(6), pages 1-22, March.
  24. Filieri, Raffaele & Acikgoz, Fulya & Du, Hao, 2023. "Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products," Journal of Business Research, Elsevier, vol. 160(C).
  25. Cheung, Man Lai & Leung, Wilson K.S. & Aw, Eugene Cheng-Xi & Koay, Kian Yeik, 2022. "“I follow what you post!†: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  26. Anand Jhawar & Sanjeev Varshney & Prashant Kumar, 2024. "Sponsorship Disclosure on social media: literature review and future research agenda," Management Review Quarterly, Springer, vol. 74(3), pages 1589-1617, September.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.