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Employer Branding deutscher Arbeitgeber zur Gewinnung hochqualifizierter Geflüchteter aus der Ukraine

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  • Nesterenko, Galyna

Abstract

Der Artikel stellt die vorläufigen Ergebnisse des Forschungsprojekts "Employer Branding deutscher Arbeitgeber zur Gewinnung hochqualifizierter Geflüchteten aus der Ukraine" vor. Untersucht werden Möglichkeiten und Herausforderungen für Beschäftigung ukrainischer Flüchtlinge, die nach Februar 2022 nach Deutschland kamen. Mithilfe von Experteninterviews wurden neue Auffassungen zu den Gründen für den im Vergleich zu anderen Ländern geringen Beschäftigungsanteil ukrainischer Geflüchteter in Deutschland generiert und Faktoren identifiziert, die in früheren Studien nicht geäußert wurden. Hinsichtlich des Zusammenhangs zwischen der Effektivität der Beschäftigung ukrainischer Flüchtlinge und dem Employer Branding konnte bisher keine signifikante gegenseitige Beeinflussung festgestellt werden.

Suggested Citation

  • Nesterenko, Galyna, 2024. "Employer Branding deutscher Arbeitgeber zur Gewinnung hochqualifizierter Geflüchteter aus der Ukraine," wifin Working Paper Series 17/2024, RheinMain University of Applied Sciences, Wiesbaden Institute of Finance and Insurance (wifin).
    • Handle: RePEc:zbw:wifinw:300850
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    References listed on IDEAS

    as
    1. Tetyana Panchenko, 2022. "Prospects for Integration of Ukrainian Refugees into the German Labor Market: Results of the ifo Online Survey," CESifo Forum, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 23(04), pages 67-75, July.
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    More about this item

    Keywords

    Beschäftigung; ukrainische Geflüchtete; deutscher Arbeitsmarkt; Arbeitskräftemangel; Employer Branding; employment; Ukrainian refugees; German labor market; staff shortage / labor shortage; employer branding;
    All these keywords.

    JEL classification:

    • J15 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Minorities, Races, Indigenous Peoples, and Immigrants; Non-labor Discrimination
    • J21 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Labor Force and Employment, Size, and Structure
    • J22 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Time Allocation and Labor Supply
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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