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A conceptual framework for measuring airline business model convergence

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  • Daft, Jost
  • Albers, Sascha

Abstract

This paper develops a measurement framework that synthesizes the airline and strategy literature to identify relevant dimensions and elements of airline business models. The applicability of this framework for describing airline strategies and structures and, based on this conceptualization, for assessing the potential convergence of airline business models over time is then illustrated using a small sample of five German passenger airlines. For this sample, the perception of a rapprochement of business models can be supported. This paper extends the mostly qualitative and anecdotal literature on convergence in the airline industry and provides a platform for further empirical convergence studies.

Suggested Citation

  • Daft, Jost & Albers, Sascha, 2012. "A conceptual framework for measuring airline business model convergence," Working Paper Series 110, University of Cologne, Department of Business Policy and Logistics.
    • Handle: RePEc:zbw:ucdbpl:110
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    References listed on IDEAS

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    1. Doganova, Liliana & Eyquem-Renault, Marie, 2009. "What do business models do?: Innovation devices in technology entrepreneurship," Research Policy, Elsevier, vol. 38(10), pages 1559-1570, December.
    2. Stewart Thornhill & Roderick E. White, 2007. "Strategic purity: A multi‐industry evaluation of pure vs. hybrid business strategies," Strategic Management Journal, Wiley Blackwell, vol. 28(5), pages 553-561, May.
    3. Shafer, Scott M. & Smith, H. Jeff & Linder, Jane C., 2005. "The power of business models," Business Horizons, Elsevier, vol. 48(3), pages 199-207.
    4. Albers, Sascha & Koch, Benjamin & Ruff, Christine, 2005. "Strategic alliances between airlines and airports—theoretical assessment and practical evidence," Journal of Air Transport Management, Elsevier, vol. 11(2), pages 49-58.
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    1. Daft, Jost & Albers, Sascha, 2014. "An empirical analysis of airline business model convergence," Working Paper Series 112, University of Cologne, Department of Business Policy and Logistics.

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    Keywords

    airline strategy; convergence; business models;
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