The economics of influencers and social media stardom
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More about this item
Keywords
social media; superstars; influencer; platforms; stardom; content producers; YouTube; Instagram; TikTok; gatekeepers;All these keywords.
JEL classification:
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
- Z10 - Other Special Topics - - Cultural Economics - - - General
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
- D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
- F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
- D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
- L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CUL-2023-07-24 (Cultural Economics)
- NEP-IND-2023-07-24 (Industrial Organization)
- NEP-PAY-2023-07-24 (Payment Systems and Financial Technology)
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