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Die Rolle des öffentlich-rechtlichen Rundfunks im Zeitalter von TikTok: Ökonomische Anmerkungen

Author

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  • Kuchinke, Björn A.
  • Rösch, Jürgen

Abstract

Die Digitalisierung hat Medienmärkte grundlegend verändert: Statt begrenzten Funkfrequenzen und festen Programm, werden Medieninhalte über unterschiedlichste Kanäle verteilt, erstellt, geteilt und diskutiert. Digitale Plattformen haben den Konsum grundlegend verändert und ermöglichen es Nutzer außerdem, einfach und schnell Medieninhalte zu erstellen. So wird nicht nur die Linearität des Programms aufgelöst, auch die Grenze zwischen Produzenten und Konsument verschwindet zunehmend, außerdem kuratieren wenige Plattformen welche Inhalte wie angezeigt werden. Vor diesem Hintergrund analysiert dieser Beitrag die Rolle des öffentlich-rechtlichen Rundfunks und wirft die Frage auf, welche Rolle er in einer digitalen Welt spielen müsste. Zum einen wäre die Einführung eines öffentlich-rechtlichen Rundfunks in seiner heutigen Form, ökonomisch nicht zu rechtfertigen. Zum anderen kann der öffentlich-rechtliche Rundfunk viele Herausforderungen, die durch digitale Plattformen wie TikTok entstehen nicht ausreichend adressieren. Um einen öffentlich-rechtlichen Rundfunk für das digitale Zeitalter zu entwerfen, müssten erst die ökonomischen Herausforderungen benannt und analysiert werden, umso zukunftsträchtige Lösungen entwickeln zu können.

Suggested Citation

  • Kuchinke, Björn A. & Rösch, Jürgen, 2022. "Die Rolle des öffentlich-rechtlichen Rundfunks im Zeitalter von TikTok: Ökonomische Anmerkungen," Ilmenau Economics Discussion Papers 167, Ilmenau University of Technology, Institute of Economics.
    • Handle: RePEc:zbw:tuiedp:167
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    References listed on IDEAS

    as
    1. Belleflamme,Paul & Peitz,Martin, 2021. "The Economics of Platforms," Cambridge Books, Cambridge University Press, number 9781108710749.
    2. Jens-Uwe Franck & Martin Peitz, 2021. "Market Definition in the Platform Economy," CRC TR 224 Discussion Paper Series crctr224_2021_259v2, University of Bonn and University of Mannheim, Germany.
    3. Thomas, Tobias, 2020. "Zur Rolle der Medien in der Demokratie," Research Papers 12, EcoAustria – Institute for Economic Research.
    4. Christian Montag & Bernd Lachmann & Marc Herrlich & Katharina Zweig, 2019. "Addictive Features of Social Media/Messenger Platforms and Freemium Games against the Background of Psychological and Economic Theories," IJERPH, MDPI, vol. 16(14), pages 1-16, July.
    5. Belleflamme, Paul & Peitz, Martin, 2021. "The Economics of Platforms : Concepts and Strategy," LIDAM Reprints CORE 3185, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
    6. David Evans & Richard Schmalensee, 2007. "The Industrial Organization of Markets with Two-Sided Platforms," CPI Journal, Competition Policy International, vol. 3.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Öffentlich-rechtlicher Rundfunk; digitale Medienmärkte; Medienökonomik; TikTok; Marktversagen; Fakenews; digitale Plattformen; Netzwerkeffekte; Journalismus;
    All these keywords.

    JEL classification:

    • D02 - Microeconomics - - General - - - Institutions: Design, Formation, Operations, and Impact
    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
    • L38 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Public Policy
    • L52 - Industrial Organization - - Regulation and Industrial Policy - - - Industrial Policy; Sectoral Planning Methods
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • Z18 - Other Special Topics - - Cultural Economics - - - Public Policy

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