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Die Standardisierung des internationalen E-Marketing von Handelsunternehmen: Erste Ergebnisse eines Forschungsprojekts

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  • Fritz, Wolfgang
  • Dees, Heiko

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  • Fritz, Wolfgang & Dees, Heiko, 2004. "Die Standardisierung des internationalen E-Marketing von Handelsunternehmen: Erste Ergebnisse eines Forschungsprojekts," Working Papers 04/01, Technische Universität Braunschweig, Institute of Marketing.
    • Handle: RePEc:zbw:tbsimw:0401
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    References listed on IDEAS

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    1. Patrick D Lynch & John C Beck, 2001. "Profiles of Internet Buyers in 20 Countries: Evidence for Region-Specific Strategies," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(4), pages 725-748, December.
    2. David Gerbing & James Anderson, 1987. "Improper solutions in the analysis of covariance structures: Their interpretability and a comparison of alternate respecifications," Psychometrika, Springer;The Psychometric Society, vol. 52(1), pages 99-111, March.
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    Cited by:

    1. Fritz, Wolfgang & Dees, Heiko, 2005. "Die Standardisierung des Marketing im internationalen E-Commerce," Working Papers 05/03, Technische Universität Braunschweig, Institute of Marketing.
    2. Fritz, Wolfgang & Möllenberg, Antje & Dees, Heiko, 2004. "Erfolgsfaktoren von Internet-Auktionen: Eine empirische Analyse in PLS," Working Papers 04/05, Technische Universität Braunschweig, Institute of Marketing.

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