IDEAS home Printed from https://ideas.repec.org/p/zbw/pfhrps/201902.html
   My bibliography  Save this paper

Zur Glaubwürdigkeit von Influencern im Influencer Marketing

Author

Listed:
  • Waldhoff, Kimberly
  • Vollmar, Bernhard

Abstract

No abstract is available for this item.

Suggested Citation

  • Waldhoff, Kimberly & Vollmar, Bernhard, 2019. "Zur Glaubwürdigkeit von Influencern im Influencer Marketing," PFH Forschungspapiere/Research Papers 2019/02, PFH Private University of Applied Sciences, Göttingen.
    • Handle: RePEc:zbw:pfhrps:201902
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/214168/1/1690198583.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Amy Van Looy, 2016. "Social Media Management," Springer Texts in Business and Economics, Springer, number 978-3-319-21990-5, April.
    2. Melnykovska, Inna & Schweickert, Rainer, 2009. "Analyzing bottlenecks for institutional development in Central Asia: Is it oil, aid, or geography?," PFH Forschungspapiere/Research Papers 2009/02, PFH Private University of Applied Sciences, Göttingen.
    3. Ahrens, Joachim, 2009. "The politico-institutional foundation of economic transition in Central Asia: Lessons from China," PFH Forschungspapiere/Research Papers 2009/07, PFH Private University of Applied Sciences, Göttingen.
    4. Ahrens, Joachim, 2009. "The politico-institutional foundation of economic transition in Central Asia: Lessons from China," Discourses in Social Market Economy 2009-12, OrdnungsPolitisches Portal (OPO).
    5. Riekhof, Hans-Christian & Schäfers, Tobias & Eiben, Immo, 2009. "Behavioral Targeting: Ein effizienter Einsatz des Online-Werbebudgets?," PFH Forschungspapiere/Research Papers 2009/06, PFH Private University of Applied Sciences, Göttingen.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Riekhof, Hans-Christian & Jacobi, Teresa, 2016. "Content-Marketing-Strategien in der Unternehmenspraxis: Eine empirische Analyse," PFH Forschungspapiere/Research Papers 2016/01, PFH Private University of Applied Sciences, Göttingen.
    2. Riekhof, Hans-Christian & Wacker, Philipp, 2012. "Pricing-Prozesse für Komponentenhersteller im Maschinen- und Anlagenbau," PFH Forschungspapiere/Research Papers 2012/02, PFH Private University of Applied Sciences, Göttingen.
    3. Junge, Hendrik & Vollmar, Bernhard, 2021. "Autokauf der Zukunft: Eine Darstellung und Analyse des gegenwärtigen und zukünftigen Kaufentscheidungsprozesses von Automobilen unter Berücksichtigung aktueller Trends in der Automobilindustrie," PFH Forschungspapiere/Research Papers 2021/001, PFH Private University of Applied Sciences, Göttingen.
    4. Kortleben, Hanno & Vollmar, Bernhard H., 2012. "Crowdinvesting: Eine Alternative in der Gründungsfinanzierung?," PFH Forschungspapiere/Research Papers 2012/06, PFH Private University of Applied Sciences, Göttingen.
    5. Riekhof, Hans-Christian & Wurr, Frederik, 2013. "Steigerung der Wertschöpfung durch intelligentes Pricing: Eine empirische Untersuchung," PFH Forschungspapiere/Research Papers 2013/02, PFH Private University of Applied Sciences, Göttingen.
    6. Riekhof, Hans-Christian & Brinkhoff, Stefan, 2014. "Absatzprognosen: Eine empirische Bestandsaufnahme der unternehmerischen Praxis," PFH Forschungspapiere/Research Papers 2014/04, PFH Private University of Applied Sciences, Göttingen.
    7. Fuchs, Tobias & Zilling, Manfred Peter & Schüle, Hubert, 2012. "Analyse des Spillover-Effekts in Suchketten anhand des Google Conversion Tracking," PFH Forschungspapiere/Research Papers 2012/08, PFH Private University of Applied Sciences, Göttingen.
    8. Ahrens, Joachim & Stark, Manuel, 2012. "Unabhängige Organisationen in autoritären Regimes: Widerspruch in sich oder effektives Instrument von Developmental States?," PFH Forschungspapiere/Research Papers 2012/09, PFH Private University of Applied Sciences, Göttingen.
    9. Wolters, Alexander, 2013. "Islamic finance in the states of Central Asia: Strategies, institutions, first experiences," PFH Forschungspapiere/Research Papers 2013/01, PFH Private University of Applied Sciences, Göttingen.
    10. Dostmann, Lisa J. & Vollmar, Bernhard H., 2014. "Frauen in der Unternehmensführung von Familienunternehmen: Eine kritische Reflektion," PFH Forschungspapiere/Research Papers 2014/01, PFH Private University of Applied Sciences, Göttingen.
    11. Riekhof, Hans-Christian & Werner, Franziska, 2010. "Pricing-Prozesse bei Herstellern von Fast Moving Consumer Goods," PFH Forschungspapiere/Research Papers 2010/01, PFH Private University of Applied Sciences, Göttingen.
    12. Riekhof, Hans-Christian & Lohaus, Benedikt, 2009. "Wertschöpfende Pricing-Prozesse: Eine empirische Untersuchung der Pricing-Praxis," PFH Forschungspapiere/Research Papers 2009/08, PFH Private University of Applied Sciences, Göttingen.
    13. Riekhof, Hans-Christian & Riekhof, Marie-Catherine & Brinkhoff, Stefan, 2012. "Predictive Markets: Ein vielversprechender Weg zur Verbesserung der Prognosequalität im Unternehmen?," PFH Forschungspapiere/Research Papers 2012/07, PFH Private University of Applied Sciences, Göttingen.
    14. A Fronzetti Colladon & B Guardabascio & R Innarella, 2021. "Using social network and semantic analysis to analyze online travel forums and forecast tourism demand," Papers 2105.07727, arXiv.org.
    15. Bott, Johanna & Arnold, René & Hildebrandt, Christian, 2018. "Die Nutzung von Daten durch OTT-Dienste zur Abschöpfung von Aufmerksamkeit und Zahlungsbereitschaft: Implikationen für Daten- und Verbraucherschutz," WIK Discussion Papers 431, WIK Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste GmbH.
    16. Timm, Christian, 2014. "A liberal developmental state in Georgia? State dominance and Washington Consensus in the post-communist region," PFH Forschungspapiere/Research Papers 2014/02, PFH Private University of Applied Sciences, Göttingen.
    17. Dosmagambet, Yergali, 2015. "Optimal policy for secondary education in developing countries," PFH Forschungspapiere/Research Papers 2015/01, PFH Private University of Applied Sciences, Göttingen.
    18. Moutasem A. Zakkar & Craig R. Janes & Samantha B. Meyer, 2022. "Benefits and harms of patient stories on social media from the perspective of healthcare providers and administrators in Ontario," International Journal of Health Planning and Management, Wiley Blackwell, vol. 37(2), pages 1075-1088, March.
    19. Peuser, Martina, 2018. ""Fake Reviews" im Zeitalter der digitalen Weiterempfehlung: Herausforderungen von gefälschten Online-Bewertungen für Unternehmen und potenzielle Lösungsansätze," PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 3(01/2018), pages 70-79.
    20. Wolters, Alexander, 2014. "The state and islam in central asia: Administering the religious threat or engaging Muslim communities?," PFH Forschungspapiere/Research Papers 2014/03, PFH Private University of Applied Sciences, Göttingen.

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:pfhrps:201902. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: http://www.pfh.de/en/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.