IDEAS home Printed from https://ideas.repec.org/p/zbw/nordwp/200904.html
   My bibliography  Save this paper

A visual approach to measuring personality systems

Author

Listed:
  • Scheffer, David
  • Manke, Björn

Abstract

A visual approach to measuring implicit personality systems is explored in this article. Six scales, consisting of optical stimuli (icons), were developed by conducting factor analyses using data from 3 studies with more than 70.000 participants. Internal consistencies and testretest-correlations of the six scales were satisfactory. Incremental validity of the visual scales was examined in 3 studies (N = 232). Results from regression analyses showed that the visual scales are distinct from self-report scales and can explain additional variances in behaviorally anchored rating scales and supervisor ratings. The gain in explained variance beyond selfreport measures was on average 140% in the three studies. The authors conclude that measuring personality dimensions via a visual method can make a significant contribution in explaining implicit information processing and behavior and deserves consideration in applied settings. For example, using visuals that are consistent with implicit versus explicit personality systems of the key audience may deepen our understanding of advertising effectiveness, media use and consumer behavior.

Suggested Citation

  • Scheffer, David & Manke, Björn, 2009. "A visual approach to measuring personality systems," Arbeitspapiere der Nordakademie 2009-04, Nordakademie - Hochschule der Wirtschaft.
    • Handle: RePEc:zbw:nordwp:200904
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/38588/1/611499509.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    2. Gerd Gigerenzer & Reinhard Selten (ed.), 2002. "Bounded Rationality: The Adaptive Toolbox," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262571641, December.
    3. Schweiger, David M., 1985. "Measuring managerial cognitive styles: On the logical validity of the Myers-Briggs Type Indicator," Journal of Business Research, Elsevier, vol. 13(4), pages 315-328, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Frank, Richard G. & Zeckhauser, Richard J., 2007. "Custom-made versus ready-to-wear treatments: Behavioral propensities in physicians' choices," Journal of Health Economics, Elsevier, vol. 26(6), pages 1101-1127, December.
    2. Michael H. Birnbaum & Daniel Navarro-Martinez & Christoph Ungemach & Neil Stewart & Edika G. Quispe-Torreblanca, 2016. "Risky Decision making: Testing for violations of transitivity predicted by an editing mechanism," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 11(1), pages 75-91, January.
    3. Riedl, Anna & Vervaeke, John, 2022. "Rationality and Relevance Realization," OSF Preprints vymwu, Center for Open Science.
    4. Raul V. Fabella, 2016. "Behavioral Polymorphism in Bayesian Games," UP School of Economics Discussion Papers 201603, University of the Philippines School of Economics.
    5. Mihály Ormos & Dusán Timotity, 2017. "Expected downside risk and asset prices: characteristics of emerging and developed European markets," Empirica, Springer;Austrian Institute for Economic Research;Austrian Economic Association, vol. 44(3), pages 529-546, August.
    6. Cristofaro, Matteo, 2020. "“I feel and think, therefore I am”: An Affect-Cognitive Theory of management decisions," European Management Journal, Elsevier, vol. 38(2), pages 344-355.
    7. Lunn, Pete & Somerville, Jason J., 2015. "Surplus Identification with Non-Linear Returns," Papers WP522, Economic and Social Research Institute (ESRI).
    8. Cerulli Giovanni, 2005. "Ottimizzazione versus Razionalità Procedurale: un'analisi del dibattito sulla natura della scelta razionale in economia," CESMEP Working Papers 200501, University of Turin.
    9. Caballero, William N. & Lunday, Brian J., 2019. "Influence modeling: Mathematical programming representations of persuasion under either risk or uncertainty," European Journal of Operational Research, Elsevier, vol. 278(1), pages 266-282.
    10. Wolf Rogowski & Wolfram Elsner, 2021. "How economics can help mitigate climate change - a critical review and conceptual analysis of economic paradigms," Bremen Papers on Economics & Innovation 2106, University of Bremen, Faculty of Business Studies and Economics.
    11. Matija Franklin & Tomas Folke & Kai Ruggeri, 2019. "Optimising nudges and boosts for financial decisions under uncertainty," Palgrave Communications, Palgrave Macmillan, vol. 5(1), pages 1-13, December.
    12. Kroneberg, Clemens, 2006. "The definition of the situation and variable rationality : the model of frame selection as a general theory of action," Papers 06-05, Sonderforschungsbreich 504.
    13. Pallab Sanyal, 2016. "Characteristics and Economic Consequences of Jump Bids in Combinatorial Auctions," Information Systems Research, INFORMS, vol. 27(2), pages 347-364, June.
    14. Ormos Mihály & Timotity Dusán, 2017. "The Case of “Less is More”: Modelling Risk-Preference with Expected Downside Risk," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 17(2), pages 1-14, June.
    15. Delgado, Laura & Shealy, Tripp, 2018. "Opportunities for greater energy efficiency in government facilities by aligning decision structures with advances in behavioral science," Renewable and Sustainable Energy Reviews, Elsevier, vol. 82(P3), pages 3952-3961.
    16. Meissner, Philip & Wulf, Torsten, 2017. "The effect of cognitive diversity on the illusion of control bias in strategic decisions: An experimental investigation," European Management Journal, Elsevier, vol. 35(4), pages 430-439.
    17. Emmanuel Kwasi Mensah & Lawrence Adu Asamoah & Vahid Jafari-Sadeghi, 2021. "Entrepreneurial opportunity decisions under uncertainty: Recognizing the complementing role of personality traits and cognitive skills," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 17(1), pages 25-55.
    18. Sirin, Selahattin Murat & Gonul, Mustafa Sinan, 2016. "Behavioral aspects of regulation: A discussion on switching and demand response in Turkish electricity market," Energy Policy, Elsevier, vol. 97(C), pages 591-602.
    19. repec:cup:judgdm:v:11:y:2016:i:1:p:75-91 is not listed on IDEAS
    20. Caspar G. Chorus, 2014. "Capturing alternative decision rules in travel choice models: a critical discussion," Chapters, in: Stephane Hess & Andrew Daly (ed.), Handbook of Choice Modelling, chapter 13, pages 290-310, Edward Elgar Publishing.
    21. Andreas Ortmann & Leonidas Spiliopoulos, 2017. "The beauty of simplicity? (Simple) heuristics and the opportunities yet to be realized," Chapters, in: Morris Altman (ed.), Handbook of Behavioural Economics and Smart Decision-Making, chapter 7, pages 119-136, Edward Elgar Publishing.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:nordwp:200904. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/nordade.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.