IDEAS home Printed from https://ideas.repec.org/p/zbw/mlucee/201901.html
   My bibliography  Save this paper

Developing advocacy strategies for avoiding dicourse failure through moralizing and emotionalizing campaigns

Author

Listed:
  • Will, Matthias Georg
  • Pies, Ingo

Abstract

In den letzten Jahren entwickelte sich eine lebhafte Debatte, wie NGOs ineffizientes Verhalten sowie Reputationsprobleme besser in den Griff bekommen können. Ein großer Teil dieser Debatte konzentrierte sich auf Accountability-Standards. Allerdings weisen diese Maßnahmen eine ernstzunehmende systematische Schwachstelle auf: Sie sind für NGOs mit einem Fokus auf Advocacy weitestgehend ungeeignet. Dieser Beitrag präsentiert einen beispielhaften Fall, um aufzuzeigen, wie NGOs trotz edler Ziele aufgrund moralisierender und emotionalisierender Kampagnen nicht-intendiert hohe Risiken eingehen. Anhand der empirisch fundierten Moral Foundations Theory (MFT) wird dargelegt, wie die Skandalisierung von Glyphosat den langfristigen Zielen der NGOs entgegenläuft, ökologische und soziale Probleme zu lösen. Hierauf aufbauend entwickelt der Beitrag Kommunikationsstrategien, wie mithilfe einer geeigneten Semantik riskante Kampagnen vermieden werden können. Darüber hinaus legt dieses Diskussionspapier dar, wie NGOs institutionellen Wandel innerhalb ihrer Organisationen und der Gesellschaft unterstützen können. Entsprechende Governance-Strukturen könnten NGOs helfen, der Versuchung zu populistischen Kampagnen zu widerstehen und so der sozialen Falle zu entkommen, ihre gesellschaftliche Selbst-Aufklärungs- und Selbst-Regulierungs-Funktion selbst zu gefährden.

Suggested Citation

  • Will, Matthias Georg & Pies, Ingo, 2019. "Developing advocacy strategies for avoiding dicourse failure through moralizing and emotionalizing campaigns," Discussion Papers 2019-01, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.
    • Handle: RePEc:zbw:mlucee:201901
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/200159/1/1666992062.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Andrei Shleifer, 2012. "Psychologists at the Gate: A Review of Daniel Kahneman's Thinking, Fast and Slow," Journal of Economic Literature, American Economic Association, vol. 50(4), pages 1080-1091, December.
    2. Shleifer, Andrei, 2012. "Psychologists at the Gate: Review of Daniel Kahneman’s Thinking, Fast and Slow," Scholarly Articles 10735580, Harvard University Department of Economics.
    3. Michael D. Thomas & Diana W. Thomas & Nicholas A. Snow, 2013. "Rational Irrationality and the Political Process of Repeal: The Women's Organization for National Prohibition Reform and the 21st Amendment," Kyklos, Wiley Blackwell, vol. 66(1), pages 130-152, February.
    4. Johan F. M. Swinnen & Pasquamaria Squicciarini & Thijs Vandemoortele, 2011. "The food crisis, mass media and the political economy of policy analysis and communication," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 38(3), pages 409-426, August.
    5. Krueger, Anne O, 1974. "The Political Economy of the Rent-Seeking Society," American Economic Review, American Economic Association, vol. 64(3), pages 291-303, June.
    6. Bryan Caplan, 2001. "Rational Ignorance versus Rational Irrationality," Kyklos, Wiley Blackwell, vol. 54(1), pages 3-26, February.
    7. Friedman, Milton, 1986. "Economists and Economic Policy," Economic Inquiry, Western Economic Association International, vol. 24(1), pages 1-10, January.
    8. Tirole, Jean, 2002. "Rational irrationality: Some economics of self-management," European Economic Review, Elsevier, vol. 46(4-5), pages 633-655, May.
    9. Bryan Caplan, 2000. "Rational Irrationality: A Framework for the Neoclassical-Behavioral Debate," Eastern Economic Journal, Eastern Economic Association, vol. 26(2), pages 191-211, Spring.
    10. Pies, Ingo & Hielscher, Stefan & Beckmann, Markus, 2009. "Moral Commitments and the Societal Role of Business: An Ordonomic Approach to Corporate Citizenship," Business Ethics Quarterly, Cambridge University Press, vol. 19(3), pages 375-401, July.
    11. Caplan, Bryan, 2001. "Rational Irrationality and the Microfoundations of Political Failure," Public Choice, Springer, vol. 107(3-4), pages 311-331, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Schnellenbach, Jan & Schubert, Christian, 2015. "Behavioral political economy: A survey," European Journal of Political Economy, Elsevier, vol. 40(PB), pages 395-417.
    2. Will, Matthias Georg & Pies, Ingo, 2014. "Discourse and regulation failures: The ambivalent influence of NGOs on political organizations," Discussion Papers 2014-2, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.
    3. Apolte, Thomas & Müller, Julia, 2022. "The persistence of political myths and ideologies," European Journal of Political Economy, Elsevier, vol. 71(C).
    4. Dalibor Roháč, 2009. "Je predpoklad voličskej racionality len mýtus? [Is the assumption of voters' rationality just a myth?]," Politická ekonomie, Prague University of Economics and Business, vol. 2009(2), pages 163-176.
    5. Bryan Caplan, 2003. "The Logic of Collective Belief," Rationality and Society, , vol. 15(2), pages 218-242, May.
    6. Andreas P. Kyriacou, 2011. "Rational Irrationality and Group Size: The Effect of Biased Beliefs on Individual Contributions Towards Collective Goods," American Journal of Economics and Sociology, Wiley Blackwell, vol. 70(1), pages 109-130, January.
    7. Schnellenbach, Jan & Schubert, Christian, 2014. "Behavioral public choice: A survey," Freiburg Discussion Papers on Constitutional Economics 14/03, Walter Eucken Institut e.V..
    8. Hong, Yan-Zhen & Su, Yi-Ju & Chang, Hung-Hao, 2023. "Analyzing the relationship between income and life satisfaction of Forest farm households - a behavioral economics approach," Forest Policy and Economics, Elsevier, vol. 148(C).
    9. Bookhagen, Andrea & Böhnert, Arno F., 2018. "Digitalisierung in der Marktforschung: Ein pragmatischer Ansatz für die Praxis zur Messung impliziter Einstellungen," PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 3(01/2018), pages 135-152.
    10. Karla Hoff, 2016. "Behavioral Economics and Social Exclusion: Can Interventions Overcome Prejudice?," International Economic Association Series, in: Kaushik Basu & Joseph E. Stiglitz (ed.), Inequality and Growth: Patterns and Policy, chapter 6, pages 172-200, Palgrave Macmillan.
    11. Salter, Alexander William & Tarko, Vlad, 2017. "Polycentric banking and macroeconomic stability," Business and Politics, Cambridge University Press, vol. 19(2), pages 365-395, June.
    12. Matthew W. McCarter & Abel M. Winn, 2013. "When the Economics of a Decision Matters More than the Psychology of the Decision: Understanding the Economic Significance of Auction Fever," Working Papers 13-19, Chapman University, Economic Science Institute.
    13. Qin, Dan, 2024. "A simple model of two-stage choice," Journal of Mathematical Economics, Elsevier, vol. 112(C).
    14. Croucher, Richard & Glaister, Keith W. & Rizov, Marian & Rofcanin, Yasin & Wood, Geoffrey, 2020. "Challenges and Resilience: Managers’ perceptions of firm performance following M&As," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 69(4), pages 1470-1505.
    15. Yulia Evsyukova & Felix Rusche & Wladislaw Mill, 2023. "LinkedOut? A Field Experiment on Discrimination in Job Network Formation," CRC TR 224 Discussion Paper Series crctr224_2023_482v2, University of Bonn and University of Mannheim, Germany, revised Oct 2024.
    16. Louis Jaeck, 2011. "Information and political failures: to what extent does rational ignorance explain irrational beliefs formation?," Constitutional Political Economy, Springer, vol. 22(3), pages 287-301, September.
    17. Geoffrey Dunbar & Juan Tu & Xiaoting Wang & Ruqu Wang, 2006. "Rationalizing Irrational Beliefs," Working Paper 1033, Economics Department, Queen's University.
    18. Gehring, Kai, 2013. "Who Benefits from Economic Freedom? Unraveling the Effect of Economic Freedom on Subjective Well-Being," World Development, Elsevier, vol. 50(C), pages 74-90.
    19. Paul Pautler, 2015. "A Brief History of the FTC’s Bureau of Economics: Reports, Mergers, and Information Regulation," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 46(1), pages 59-94, February.
    20. Ferri, Giovanni & Ploner, Matteo & Rizzolli, Matteo, 2021. "Trading fast and slow: The role of deliberation in experimental financial markets," Journal of Behavioral and Experimental Finance, Elsevier, vol. 32(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:mlucee:201901. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/wwhalde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.