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Erklärung der individuellen Existenzgründungsabsicht: Die 'theory of planned behavior' als sozialpsychologisches Modell im Gründungskontext

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  • Tegtmeier, Silke

Abstract

Mittels einer empirischen Untersuchung (n=208) bei Lüneburger Studierenden wird Ajzens 'Theory of Planned Behavior' - eine einschlägige Theorie zur Erklärung spezifischen Verhaltens- auf die Erklärung der individuellen Gründungsabsicht angewendet. Im Anschluss an die Darlegung des Forschungsansatzes werden Ergebnisse der Untersuchung besprochen. Hierarchische Regressionsanalysen zeigen, dass Einstellung, sozialer Druck und wahrgenommene Verhaltenskontrolle maßgeblich zur Schätzung der Gründungsabsicht beitragen. Im Modell mit direkter Messung der Einflussgrößen tragen Einstellung und sozialer Druck signifikant zur Schätzung der Intention bei (R²=,543), während die Gründungsabsicht mittels indexbasierter Messung von allen drei genannten Konstrukten signifikant beeinflusst wird (R²=,446). Der zusätzliche Erklärungsbeitrag ausgewählter Hintergrundfaktoren ist indes gering.

Suggested Citation

  • Tegtmeier, Silke, 2006. "Erklärung der individuellen Existenzgründungsabsicht: Die 'theory of planned behavior' als sozialpsychologisches Modell im Gründungskontext," Lüneburger Beiträge zur Gründungsforschung 1, Leuphana University of Lüneburg, Department of Entrepreneurship & Start-up Management.
    • Handle: RePEc:zbw:luebgf:1
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    1. Norris F. Krueger Jr. & Deborah V. Brazeal, 1994. "Entrepreneurial Potential and Potential Entrepreneurs," Entrepreneurship Theory and Practice, , vol. 18(3), pages 91-104, April.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    3. Lars Kolvereid, 1996. "Prediction of Employment Status Choice Intentions," Entrepreneurship Theory and Practice, , vol. 21(1), pages 47-58, October.
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    Cited by:

    1. Braun, Susanne, 2015. "Deutsche Crowdinvesting-Portale: Neue Geschäftsmodelle für KMU," Lüneburger Beiträge zur Gründungsforschung 11, Leuphana University of Lüneburg, Department of Entrepreneurship & Start-up Management.
    2. Braun, Susanne & Richter, Jörg, 2010. "Gründungsaktivitäten im Handelsregisterbezirk Lüneburg: Eine empirische Studie zur Unternehmergesellschaft," Lüneburger Beiträge zur Gründungsforschung 8, Leuphana University of Lüneburg, Department of Entrepreneurship & Start-up Management.

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    More about this item

    Keywords

    Entrepreneurship; Gründungsperson; Unternehmensgründung; Theory of Planned Behavior; Gründungsintention; Lüneburg; Hochschulen; Entrepreneur; Start-up; Start-up Intention; Universities;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

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