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Mobile Game Price Discrimination effect on users of Freemium services– An initial outline of Game of Chance elements in Japanese F2P mobile games

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Listed:
  • Koeder, Marco
  • Tanaka, Ema
  • Sugai, Philip

Abstract

This paper offers a look at the Japanese mobile free to play market with a focus on “Gacha”, a game of luck mechanism used in many Japanese games. The paper tries to explain about the concept of Gacha, its different forms, some known regulation issues and briefly looks at player and professional’s insights and discusses an analytical framework for further studies to figure out the reason of player’s acceptance of price discrimination in F2P mobile games.

Suggested Citation

  • Koeder, Marco & Tanaka, Ema & Sugai, Philip, 2017. "Mobile Game Price Discrimination effect on users of Freemium services– An initial outline of Game of Chance elements in Japanese F2P mobile games," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168503, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsp17:168503
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    File URL: https://www.econstor.eu/bitstream/10419/168503/1/Koeder-Tanaka-Sugai.pdf
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    References listed on IDEAS

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    1. Lehdonvirta, Vili & Castronova, Edward, 2014. "Virtual Economies: Design and Analysis," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262027259, December.
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    Cited by:

    1. J. Tuomas Harviainen & Jukka Ojasalo & Somasundaram Nanda Kumar, 2018. "Customer preferences in mobile game pricing: a service design based case study," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(2), pages 191-203, May.

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    More about this item

    Keywords

    Free-to-play; freemium; mobile games; lottery; behavior; attitudes; virtual goods; Japan;
    All these keywords.

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