IDEAS home Printed from https://ideas.repec.org/p/zbw/itsb24/302473.html
   My bibliography  Save this paper

Qualitative Analysis of Structural Holes in Emerging Media Industries：Evidence from Taiwan's OTT Industry

Author

Listed:
  • Hsu, Wen-Yi

Abstract

Structural hole theory can be used to explain the advantages of an individual or firms in the economic structure. From a network perspective, this study analyzes the relationship between local OTT operators in Taiwan, the relationship with large international OTTs, and the bridges or structural hole spanners. The researcher conducted semi-structured interviews with major players in Taiwan's OTT industry, and employs the grounded theory approach, systematically inducting and analyzing data. Based on the perspectives of local OTT operators describing the main competitors in the Taiwanese OTT market, the research identifies major international OTT, particularly Netflix, as the hub and structural hole spanner. This study maps 'Taiwan's OTT industry structural holes', and further explore whether Taiwan's local OTT operators are able to act as bridges or structural hole spanners. This research found that relationships among local Taiwanese players are loose, with most situated at the periphery of the industry network; Netflix serves as a network bridge. Netflix occupies the central position in Taiwan's OTT industry network as a structural hole spanner. Netflix benefits from being a structural hole spanner., while local Taiwanese players do not form mutually beneficial partnerships. The connection between local Taiwanese OTT players and international operator increasingly exhibits reinforced structural holes. The existence of structural holes in Taiwan's OTT industry and the possibility for local operators to gain advantages. This study also proposes types and analysis of structural holes in Taiwan's OTT industry and analysis of structural holes for local OTT operators in Taiwan. This underscores the limited key resources of local operators. Overall, there is no significant advantage for domestic operators. To remain competitive, local OTT operators must seek new opportunities within these structural holes

Suggested Citation

  • Hsu, Wen-Yi, 2024. "Qualitative Analysis of Structural Holes in Emerging Media Industries：Evidence from Taiwan's OTT Industry," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302473, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsb24:302473
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/302473/1/ITS-Seoul-2024-paper-036.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ramasoota, Pirongrong & Kitikamdhorn, Abhibhu, 2021. "“The Netflix effect” in Thailand: Industry and regulatory implications," Telecommunications Policy, Elsevier, vol. 45(7).
    2. Seongtae Kim & Sangho Chae & Stephan M. Wagner & Jason W. Miller, 2022. "Buyer abusive behavior and supplier welfare: An empirical study of truck owner–operators," Journal of Supply Chain Management, Institute for Supply Management, vol. 58(4), pages 90-111, October.
    3. Di Ye & Linlin Zheng & Peixu He, 2021. "Industry Cluster Innovation Upgrading and Knowledge Evolution: A Simulation Analysis Based on Small-World Networks," SAGE Open, , vol. 11(3), pages 21582440211, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Teng, Yuanyang & Zheng, Jianzhuang & Li, Yicun & Wu, Dong, 2024. "Optimizing digital transformation paths for industrial clusters: Insights from a simulation," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    2. Mingrui He & Min Mei & Handan Zhang, 2024. "Evolutionary Stages and Paths of Innovation Networks in Industrial Clusters: Case Study of Nanchong Silk-Spinning Garment Industry Cluster (SSGIC)," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(1), pages 1703-1735, March.
    3. Kelsey M. Taylor & Eugenia Rosca, 2023. "Sink, swim, or drift: How social enterprises use supply chain social capital to balance tensions between impact and viability," Journal of Supply Chain Management, Institute for Supply Management, vol. 59(2), pages 62-86, April.
    4. Sangwon Lee & Soomin Joo & Jinyoung Park & Yoonjae Nam, 2022. "ICT Infrastructure, OTT Market Growth, Economic Freedom, and International Tourism: A Cross-Country Empirical Study," Sustainability, MDPI, vol. 14(19), pages 1-12, September.
    5. Nam, Jinyoung & Ro, Dan & Jung, Yoonhyuk, 2023. "Netflix's presence: Investigating content producers' understanding of Netflix in the Korean media industry," Telecommunications Policy, Elsevier, vol. 47(4).

    More about this item

    Keywords

    OTT; center-periphery theory; structural hole theory; qualitative structural analysis;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:itsb24:302473. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: http://www.itsworld.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.