IDEAS home Printed from https://ideas.repec.org/a/eee/telpol/v45y2021i7s0308596121000604.html
   My bibliography  Save this article

“The Netflix effect” in Thailand: Industry and regulatory implications

Author

Listed:
  • Ramasoota, Pirongrong
  • Kitikamdhorn, Abhibhu

Abstract

This study examines the economic, technological and cultural implications of Netflix in Thailand on local content industries and regulators. It also explores industry and regulatory responses to Netflix's emergence in a small market like Thailand. The study finds Netflix has markedly affected the industries' value chain but with contrasting impacts for broadcasting and film. Broadcasters have migrated online either by establishing their own platforms or by repositioning themselves as content providers for international streaming players in addition to acquiring business deals with other OTTs or broadcasters in regional markets. For film, a window of opportunity has been created by Netflix for small and independent filmmakers wishing to bypass the long-standing monopoly in the Thai film industry. Meanwhile, the country's regulator has looked for ways to bring foreign OTTs like Netflix under its oversight and may adopt a reward-based scheme while promoting local content industry with capacity-building and promotional measures.

Suggested Citation

  • Ramasoota, Pirongrong & Kitikamdhorn, Abhibhu, 2021. "“The Netflix effect” in Thailand: Industry and regulatory implications," Telecommunications Policy, Elsevier, vol. 45(7).
    • Handle: RePEc:eee:telpol:v:45:y:2021:i:7:s0308596121000604
    DOI: 10.1016/j.telpol.2021.102156
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0308596121000604
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.telpol.2021.102156?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nam, Jinyoung & Ro, Dan & Jung, Yoonhyuk, 2023. "Netflix's presence: Investigating content producers' understanding of Netflix in the Korean media industry," Telecommunications Policy, Elsevier, vol. 47(4).
    2. Sangwon Lee & Soomin Joo & Jinyoung Park & Yoonjae Nam, 2022. "ICT Infrastructure, OTT Market Growth, Economic Freedom, and International Tourism: A Cross-Country Empirical Study," Sustainability, MDPI, vol. 14(19), pages 1-12, September.
    3. Hsu, Wen-Yi, 2024. "Qualitative Analysis of Structural Holes in Emerging Media Industries：Evidence from Taiwan's OTT Industry," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302473, International Telecommunications Society (ITS).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:telpol:v:45:y:2021:i:7:s0308596121000604. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/30471/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.