IDEAS home Printed from https://ideas.repec.org/p/zbw/itsb12/72499.html
   My bibliography  Save this paper

Impacts of iPad attributes, Lifestyles and media dependency on adoption of iPad and intensity of iPad usage in Mainland China

Author

Listed:
  • Kevin, Li Xinpeng

Abstract

The goal of this exploratory research is to identify attributes that can distinctly characterize iPad and examine the predictive power of iPad attributes, lifestyles, media dependency, and demographics on adoption of iPad, iPad usage patterns and intensity of iPad usage. Using a snowballing sample, an online survey was conducted with 623 university students in Mainland China, among which 217 were iPad users and 406 were non-users. Results of regression analyses show that application affordances is one of the few important attributes influencing the likelihood of iPad adoption, iPad usage patterns and intensity of iPad usage. Regarding lifestyles, strivers were found to be associated with higher likelihood of buying iPad; experiencers were more engaged and active when using iPad; innovators tended to use iPad for utilities, information-seeking and communication more often than other users. Interestingly, owning other Apple products has a positive impact on purchasing iPad. Furthermore, among iPad usage patterns, in particular, utilities and information-seeking are significant predictors for Intensity of iPad usage, which proves to be the most important functionalities for iPad.

Suggested Citation

  • Kevin, Li Xinpeng, 2012. "Impacts of iPad attributes, Lifestyles and media dependency on adoption of iPad and intensity of iPad usage in Mainland China," 19th ITS Biennial Conference, Bangkok 2012: Moving Forward with Future Technologies - Opening a Platform for All 72499, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsb12:72499
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/72499/1/742580245.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Leung, Louis, 1998. "Lifestyles and the use of new media technology in urban China," Telecommunications Policy, Elsevier, vol. 22(9), pages 781-790, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Li, Shu-Chu Sarrina & Chen, Yen-Shen, 2017. "Non-adopters of Social Media: Comparing their Lifestyles, Perceived Innovation Attributes, and Sociodemographic Attributes with All-adopters, Partial-adopters, and Minimum-adopters," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168515, International Telecommunications Society (ITS).
    2. Jerónimo García-Fernández & Pablo Gálvez-Ruiz & Moisés Grimaldi-Puyana & Salvador Angosto & Jesús Fernández-Gavira & M. Rocío Bohórquez, 2020. "The Promotion of Physical Activity from Digital Services: Influence of E-Lifestyles on Intention to Use Fitness Apps," IJERPH, MDPI, vol. 17(18), pages 1-15, September.
    3. Hailin Xiao & Xiaocai Zhang, 2022. "The Market Disruption Path of Green-Oriented Trajectory-Transformed Technology Innovation: A Study of Consumer Lifestyles during the “Chasm” in China’s Electric Vehicle Market," Sustainability, MDPI, vol. 14(14), pages 1-27, July.
    4. Kwak, Kyu Tae & Oh, Chae Ju & Lee, Sang Woo, 2021. "Who uses paid over-the-top services and why? Cross-national comparisons of consumer demographics and values," Telecommunications Policy, Elsevier, vol. 45(7).
    5. Sarrina Li, Shu-Chu, 2013. "Lifestyle orientations and the adoption of Internet-related technologies in Taiwan," Telecommunications Policy, Elsevier, vol. 37(8), pages 639-650.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:itsb12:72499. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: http://www.itsworld.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.