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Integrated business development

Author

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  • Koppers, Carina
  • Klumpp, Matthias

Abstract

Business Development traditionally has an incorporated focus on marketing and marketing models as well as marketing competencies among business development managers. However, the discussed case studies results and trends in business and market behaviour point to the fact that in the future only an integrated model of business development (including logistics, supply and quality management models and activities, respectively personnel) can provide significant competitive advantages especially to global companies. This is described in detail in the following paper and put together as an integrated business development model in order to enhance practical efficiency efforts and results in day to day business development.

Suggested Citation

  • Koppers, Carina & Klumpp, Matthias, 2010. "Integrated business development," ild Schriftenreihe 7, FOM Hochschule für Oekonomie & Management, Institut für Logistik- & Dienstleistungsmanagement (ild).
    • Handle: RePEc:zbw:fomild:7
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    References listed on IDEAS

    as
    1. Mats Larsson, 2004. "The Limits of Business Development and Economic Growth," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-51143-9, March.
    2. H. I. Ansoff, 1958. "A Model for Diversification," Management Science, INFORMS, vol. 4(4), pages 392-414, July.
    3. Pfohl, H.-Chr. & Elbert, R. & Röth, C., 2007. ""IN Rules we trust" - Neo-institutional Analysis of the Impact of innovative Rules on Complexitiy and Risks in Supply Chains," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 28326, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    4. Mats Larsson, 2004. "The Limits of Development," Palgrave Macmillan Books, in: The Limits of Business Development and Economic Growth, chapter 11, pages 107-121, Palgrave Macmillan.
    5. Pfohl, H.-Chr. & Elbert, R. & Röth, C., 2007. ""In Rules we trust" - Neo-institutional Analysis of the Impact of Innovative Rules on Complexity and Risks in Supply Chains," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 57390, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    6. Klumpp, Matthias & Jasper, Anke, 2007. "Efficient Consumer Response (ECR) in der Logistikpraxis des Handels," Arbeitspapiere der FOM 6, FOM Hochschule für Oekonomie & Management.
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