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Efficient Consumer Response (ECR) in der Logistikpraxis des Handels

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  • Klumpp, Matthias
  • Jasper, Anke

Abstract

This paper describes the main elements of Efficient Consumer Response (ECR), a modern logistics concept. Further, the implementation of a new picking system within the framework of ECR is discussed and exemplified in a practical retail case. As a result, the authors show that already the adoption of individual ECR elements (e.g. picking sequences) may have a huge economic potential due to resulting more efficient logistics processes. Therewith, the implementation of ECR implies the opportunity of competitive advantages, especially for retail businesses.

Suggested Citation

  • Klumpp, Matthias & Jasper, Anke, 2007. "Efficient Consumer Response (ECR) in der Logistikpraxis des Handels," Arbeitspapiere der FOM 6, FOM Hochschule für Oekonomie & Management.
    • Handle: RePEc:zbw:fomarb:6
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    References listed on IDEAS

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    1. Pfohl, Hans-Christian, 2004. "Logistiksysteme : betriebswirtschaftliche Grundlagen . - 7. Aufl," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 20132, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    2. Pfohl, Hans-Christian, 2004. "Logistikmanagement : Konzeption und Funktionen. - 2. Aufl," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 22887, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
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    Cited by:

    1. Koppers, Carina & Klumpp, Matthias, 2010. "Integrated business development," ild Schriftenreihe 7, FOM Hochschule für Oekonomie & Management, Institut für Logistik- & Dienstleistungsmanagement (ild).

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