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An insight into drivers of customer satisfaction: An empirical study of a global automotive brand

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  • Gondek, Christian
  • Heinemann, Stefan

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  • Gondek, Christian & Heinemann, Stefan, 2013. "An insight into drivers of customer satisfaction: An empirical study of a global automotive brand," Arbeitspapiere der FOM 35, FOM Hochschule für Oekonomie & Management.
    • Handle: RePEc:zbw:fomarb:35
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    References listed on IDEAS

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    1. Sunil Gupta & Valarie Zeithaml, 2006. "Customer Metrics and Their Impact on Financial Performance," Marketing Science, INFORMS, vol. 25(6), pages 718-739, 11-12.
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