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Geschäftsmodellinnovation im Kontext des Digitalen Darwinismus - ein evolutorischer Erklärungsansatz

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  • Schlimbach, Ricarda

Abstract

Die zunehmende Komplexität des Wirtschaftsumfelds, der sich rasant entwickelnde Megatrend der Digitalisierung, aber auch überraschende exogene Schocks wie die derzeitige Corona-Pandemie lösen dynamische Evolutionsprozesse am Markt aus und zwingen Unternehmen jeder Größe zur Geschäftsmodellinnovation. Die Anpassungsfähigkeit an die sich wandelnden Anforderungen dieses hochkomplexen Umfelds gewinnt an Relevanz und resultiert in disruptiver Zerstörung. Infolgedessen bedarf es einer neuen evolutionären Perspektive. Dieser Forschungsbeitrag bietet daher einen unkonventionellen Blickwinkel auf die Geschäftsmodellinnovation dank Analogiebildung zur Evolutionsbiologie. Die theoretischen Überlegungen werden auf das konkrete Anwendungsbeispiel der digitalen Geschäftsmodellinnovation aufgrund der Corona-Pandemie angewendet.

Suggested Citation

  • Schlimbach, Ricarda, 2020. "Geschäftsmodellinnovation im Kontext des Digitalen Darwinismus - ein evolutorischer Erklärungsansatz," EconStor Preprints 218746, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:esprep:218746
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    File URL: https://www.econstor.eu/bitstream/10419/218746/1/GMI-im-Digitalen-Darwinismus-RSchlimbach-Mai2020.pdf
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    References listed on IDEAS

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    More about this item

    Keywords

    Business Model Innovation; Digitale Transformation; Geschäftsmodellinnovation; Digitaler Darwinismus; Evolutionäre Perspektive; Corona Krise;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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