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Micro Enterprises Performances Potential Index (MEPPI): A Study with the Reference to Rural Areas of the Cuddalore District, Tamilnadu

Author

Listed:
  • Pazhanisamy, R.
  • Selvarajan, E.

Abstract

Micro enterprises are recognized as the prime source of livelihood for the poor population in the rural areas around the globe. The impact of micro enterprises on the rural economy is determined by the performance of these micro enterprises, their success rate and the potential for the sustainability in the market which depends upon the various factors like financial capability, profitability, resource availability, demand in the market, skill up gradation of the micro entrepreneurs and the competitiveness. In addition to this the factors such as labour, the performance potential of the micro enterprises, capital availability with low cost technology, raw materials availability, better infrastructure, political stability and the supportive economics policies like subsidies and export import guidance and many others join together to determine the performance and sustainability of the micro enterprises. A successful entrepreneur needs to be known and ready to adopt the necessary changes and differentiations in the product suitable to the market change which warrants the entrepreneurs knowledge about the dynamics of the market conditions regarding the trend in the demand, demand forecasting, performance evaluation of the enterprises at the particular period and its production and market potential for the future. The available literature about the performance of micro enterprises reveals that lake of timely assessment about the concurrent performance of the micro enterprise and their performance potential for the future leads to the failure of the products and the microenterprises (Olawale (2014), Wan Nurulasiah binti Wan Mustapa, Abdullah Al Mamun , Mohamed Dahlan Ibrahim, Mbugua Stephen Kamunge , Agnes Njeru , Ondabu Ibrahim Tirimba, (2018) and Bushu 2019) which calls for an in-depth attempt to discover the resource and market potential for the best performance of the micro enterprises at the gross root level. This paper is attempted to fill this gap in research.

Suggested Citation

  • Pazhanisamy, R. & Selvarajan, E., 2019. "Micro Enterprises Performances Potential Index (MEPPI): A Study with the Reference to Rural Areas of the Cuddalore District, Tamilnadu," EconStor Preprints 197209, ZBW - Leibniz Information Centre for Economics, revised 2019.
    • Handle: RePEc:zbw:esprep:197209
    Note: Revised Version
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    References listed on IDEAS

    as
    1. James Heckman, 2011. "Policies to foster human capital," Voprosy obrazovaniya / Educational Studies Moscow, National Research University Higher School of Economics, issue 3, pages 73-137.
    2. Bali Swain, Ranjula, 2009. "The Impact of Skill Development and Human Capital Training on Self Help Groups," Working Paper Series 2009:11, Uppsala University, Department of Economics.
    3. Beatriz Armendariz & Jonathan Morduch, 2007. "The Economics of Microfinance," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262512017, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Micro Enterprises Performance Index; Potential Performance Index; Rural Micro Enterprises; Sustainability of Micro Enterprises; Challenges of Micro Enterprises;
    All these keywords.

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • D47 - Microeconomics - - Market Structure, Pricing, and Design - - - Market Design
    • G24 - Financial Economics - - Financial Institutions and Services - - - Investment Banking; Venture Capital; Brokerage
    • H43 - Public Economics - - Publicly Provided Goods - - - Project Evaluation; Social Discount Rate
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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