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The moonshot phenomenon in the business world

Author

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  • Dimitrov, Kiril

Abstract

This paper reviews basic and emerging research trends on the moonshot phenomenon in the business world. It traces the emergence and development of the nuances for this construct, its relationships with the proclaimed corporate culture and some new attributes of management by objectives. Nevertheless the numerous realizations that the moonshot phenomenon has acquired – as goals, projects, tasks, specific leadership, skill and others, it seems subordinated to certain principles and approaches, constituting the so called moonshot thinking that is also succinctly described.

Suggested Citation

  • Dimitrov, Kiril, 2023. "The moonshot phenomenon in the business world," EconStor Conference Papers 277566, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:esconf:277566
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    More about this item

    Keywords

    moonshot; corporate culture; proclaimed corporate culture; strategic management; exponential organizations;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior

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