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Die Signalwirkung des Vorankündigungsaufwandes und von Patentinformationen in kundenorientierten Produkt-Vorankündigungen

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  • Ernst, Holger
  • Schnoor, Anje

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  • Ernst, Holger & Schnoor, Anje, 1999. "Die Signalwirkung des Vorankündigungsaufwandes und von Patentinformationen in kundenorientierten Produkt-Vorankündigungen," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 516, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
  • Handle: RePEc:zbw:cauman:516
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    File URL: https://www.econstor.eu/bitstream/10419/147601/1/manuskript_516.pdf
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    1. Ernst, Holger & Wickede, Anje, 1999. "Einflußfaktoren auf die Glaubwürdigkeit kundenorientierter Produkt-Vorankündigungen: Ein signaltheoretischer Ansatz," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 515, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.

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