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Retail Banking: Status quo und Entwicklungsperspektiven

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  • Oehler, Andreas

Abstract

Das Banking der Zukunft und hier insbesondere das Retail Banking im Span-nungsfeld von Kundenwünschen und Rentabilitätsanforderungen betrifft im Kern ein professionalisiertes und rationalisiertes Kerngeschäft der Banken und Sparkassen sowie weiterer Finanzdienstleister in der erfolgreichen Erfüllung der vier volkswirt-schaftlichen Basisleistungen des finanziellen Sektors (Finanzintermediation): der In-formationsbedarfs-, der Betrags-, der Fristen- und der Risikotransformation. Das Retail Banking bezieht sich auf Kunden, die als natürliche Personen in hoher Zahl ähnliche Bedarfe artikulieren und daraus eine entsprechende Finanzdienstleistungsnachfrage über eine größere Variationsbreite an Zugangswegen entwickeln. Das Produkt- bzw. Dienstleistungsangebot weist demgemäß einen hohen Standardisierungsgrad auf, ohne dass dies für die Kunden direkt erkennbar sein muss. Demgegenüber bezieht sich das meist als Private Banking (i.e.S.) gekennzeichnete Geschäftsfeld grundsätzlich auf individualistische, exklusive Nachfrage-Angebots-Relationen, die den Wholesale-Charakter des Firmenkundengeschäftes oder des institutionellen Bankgeschäfts aufweisen.

Suggested Citation

  • Oehler, Andreas, 2004. "Retail Banking: Status quo und Entwicklungsperspektiven," Discussion Papers 27, University of Bamberg, Chair of Finance.
    • Handle: RePEc:zbw:bamfin:27
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    References listed on IDEAS

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    1. Axel Börsch‐Supan & Florian Heiss & Alexander Ludwig & Joachim Winter, 2003. "Pension Reform, Capital Markets and the Rate of Return," German Economic Review, Verein für Socialpolitik, vol. 4(2), pages 151-181, May.
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    3. Axel Börsch‐Supan & Florian Heiss & Alexander Ludwig & Joachim Winter, 2003. "Pension Reform, Capital Markets and the Rate of Return," German Economic Review, Verein für Socialpolitik, vol. 4(2), pages 151-181, May.
    4. Dreyer, Dirk & Oehler, Andreas, 2002. "Werttreiber im Dienstleistungsprozess: Eine Analyse anhand der Wertkette nach Porter," Discussion Papers 21, University of Bamberg, Chair of Finance.
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    More about this item

    Keywords

    Retail Banking; Bankenwettbewerb; Finanzdienstleistungen; Kunde-Bank-Beziehung; Plattformstrategie; Transaction Banking;
    All these keywords.

    JEL classification:

    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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