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Steering behavior. The potential of (digital) nudging for corporate communications

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Listed:
  • Clausen, Sünje
  • Stieglitz, Stefan
  • Wloka, Michelle

Abstract

How can you guide individual decision-making without manipulating it? Digital Nudging could be an answer to this question. But what does this mean for corporate communications? A research team of the Duisburg-Essen University examined the following issues on digital nudging: - How do people make decisions and how do design elements influence these decisions? - What are possible use cases of digital nudging for corporate communications? - What needs to be considered when implementing digital nudging?

Suggested Citation

  • Clausen, Sünje & Stieglitz, Stefan & Wloka, Michelle, 2022. "Steering behavior. The potential of (digital) nudging for corporate communications," Communication Insights 15, Academic Society for Management & Communication – An initiative of the Günter Thiele Foundation, Leipzig.
    • Handle: RePEc:zbw:agukci:15
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