Report NEP-MKT-2022-06-20

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Li, Yanmin & Zhong, Ziqi & Zhang, Fengrui & Zhao, Xinjie, 2022. "Artificial intelligence-based human–computer interaction technology applied in consumer behavior analysis and experiential education," LSE Research Online Documents on Economics 115047, London School of Economics and Political Science, LSE Library.
• Clausen, Sünje & Stieglitz, Stefan & Wloka, Michelle, 2022. "Steering behavior. The potential of (digital) nudging for corporate communications," Communication Insights 15, Academic Society for Management & Communication – An initiative of the Günter Thiele Foundation, Leipzig.
• Suzanne Billot & Gaelle Pantin-Sohier & Romain Sohier & Alice Sohier, 2021. "Does the rap wear Dior? The impact of rap endorser on luxury brand personality," Post-Print hal-03632422, HAL.
• Mai, Nhat Chi, 2022. "Bibliometric analysis of entrepreneurial marketing during the COVID-19 pandemic," OSF Preprints y8asv, Center for Open Science.
• Adams, Paul & Guttman-Kenney, Benedict & Hayes, Lucy & Hunt, Stefan & Laibson, David & Stewart, Neil, 2022. "Do nudges reduce borrowing and consumer confusion in the credit card market?," LSE Research Online Documents on Economics 115093, London School of Economics and Political Science, LSE Library.