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Advertising And Labour Supply : Why Do Americans Work Such Long Hours?

Author

Listed:
  • Cowling, Keith

    (University of Warwick)

  • Poolsombat, Rattanasuda

    (University of Warwick)

Abstract

Americans are working much longer hours in the paid labour market than workers in Western Europe. Much of the debate focuses on whether this is the result of voluntary worker choice or whether this is a decision imposed on workers by their employers. This paper shows that American hours of work have become more or less stabilised as a result of the rising intensity of advertising in the U.S. : advertising may raise the desired amount of marketed goods and services for which workers find it necessary to work long hours.

Suggested Citation

  • Cowling, Keith & Poolsombat, Rattanasuda, 2007. "Advertising And Labour Supply : Why Do Americans Work Such Long Hours?," The Warwick Economics Research Paper Series (TWERPS) 789, University of Warwick, Department of Economics.
    • Handle: RePEc:wrk:warwec:789
    as

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    File URL: https://warwick.ac.uk/fac/soc/economics/research/workingpapers/2008/twerp_789.pdf
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    References listed on IDEAS

    as
    1. Johansen, Soren & Juselius, Katarina, 1990. "Maximum Likelihood Estimation and Inference on Cointegration--With Applications to the Demand for Money," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 52(2), pages 169-210, May.
    2. Robert J. Gordon, 2004. "Two Centuries of Economic Growth: Europe Chasing the American Frontier," NBER Working Papers 10662, National Bureau of Economic Research, Inc.
    3. Stewart, Mark B & Swaffield, Joanna K, 1997. "Constraints on the Desired Hours of Work of British Men," Economic Journal, Royal Economic Society, vol. 107(441), pages 520-535, March.
    4. Arnold Harberger, 1964. "Taxation, Resource Allocation, and Welfare," NBER Chapters, in: The Role of Direct and Indirect Taxes in the Federal Reserve System, pages 25-80, National Bureau of Economic Research, Inc.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Robert Drago & Mark Wooden & David Black, 2009. "Long Work Hours: Volunteers and Conscripts," British Journal of Industrial Relations, London School of Economics, vol. 47(3), pages 571-600, September.

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    More about this item

    Keywords

    Advertising ; Time Allocation and Labour Supply;

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • J22 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Time Allocation and Labor Supply

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