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City marketing - a significant planning tool for urban development in a globalised economy

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  • Christos Liouris
  • Alex Deffner

Abstract

In our days it is a fact that what is projected as the ‘image’ of a city, can be more important than the reality of the city itself, in shaping visitors’, investors’, and even its own inhabitants’ opinion of it. Marketing techniques are often used to help a city’s transformation into a post-industrial centre of tourism, culture and redevelopment. In addition, urban tourism is playing an increasingly important role in deciding economic development strategies by the local governance authorities. In the current framework of the globalised economy, competition for attracting tourists is even greater. On this matter, the role of city marketing is crucial. This paper examines the importance of city marketing in urban governance decisions. It also investigates the relation of city marketing to urban tourism planning, given the relatively new trend for urban tourism quality management, and to sustainability. Finally, the paper looks at the relation of city marketing procedures to city time planning, participatory planning and urban regeneration, concluding with an acknowledgment of the significance of city marketing in urban planning in general.

Suggested Citation

  • Christos Liouris & Alex Deffner, 2005. "City marketing - a significant planning tool for urban development in a globalised economy," ERSA conference papers ersa05p395, European Regional Science Association.
    • Handle: RePEc:wiw:wiwrsa:ersa05p395
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    File URL: https://www-sre.wu.ac.at/ersa/ersaconfs/ersa05/papers/395.pdf
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    References listed on IDEAS

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    1. Alex M. Deffner, 2005. "The combination of cultural and time planning," City, Taylor & Francis Journals, vol. 9(1), pages 125-141, April.
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    Cited by:

    1. Olga Rauhut Kompaniets & Daniel Rauhut, 2013. "Place Marketing And Rural Municipalities In Northern Sweden: A Content Analysis Of Municipal Homepages," Romanian Journal of Regional Science, Romanian Regional Science Association, vol. 7(2), pages 11-36, DECEMBER.
    2. Metaxas, Theodore, 2010. "Planning, managing and implementing place/city marketing effectively: review and discussion of the last 25 years," MPRA Paper 41024, University Library of Munich, Germany, revised 2010.
    3. Theodore Metaxas & Laura Juarez & Gaby Gavriilidis, 2021. "Planning and Marketing the City for Sustainability: The Madrid Nuevo Norte Project," Sustainability, MDPI, vol. 13(4), pages 1-22, February.
    4. Naief A. Aldossary & Abdulaziz A. Alzahrani & Jamal K. Alghamdi & Ali Alqahtany & Rehan Jamil & Saleh H. Alyami, 2022. "A Procedural Framework to Identify Critical Indicators for the Protection of Environment and Ecosystem during Sustainable Urban Development in South-Western Saudi Arabia," Sustainability, MDPI, vol. 15(1), pages 1-18, December.
    5. Evangelos Asprogerakas & Kiki Mountanea, 2020. "Spatial strategies as a place branding tool in the region of Ruhr," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(4), pages 336-347, December.

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