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The personal usage of online information services: theory and empirical investigation

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  • Heijden, H. van der

    (Vrije Universiteit Amsterdam, Faculteit der Economische Wetenschappen en Econometrie (Free University Amsterdam, Faculty of Economics Sciences, Business Administration and Economitrics)

Abstract

In this paper we develop a conceptual framework around the attitudes and intentions towards using online information service, and we theorise about the differences in relationships between regular information systems and online information services, Specifically we hypothesize (1) that affect and perceived ease of use are more important than perceived usefulness. and (2) that gender and experience will make a significant differente in people’s evaluation to use the service. These hypotheses are then tested with a quantitative study, using 1144 respondents of a real-life online information service. The results effectively demonstrate how the cognitive-affective pattern of user evaluations develops when users start becoming more experienced with an online information service.

Suggested Citation

  • Heijden, H. van der, 2002. "The personal usage of online information services: theory and empirical investigation," Serie Research Memoranda 0024, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    • Handle: RePEc:vua:wpaper:2002-24
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    References listed on IDEAS

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    1. Shirley Taylor & Peter A. Todd, 1995. "Understanding Information Technology Usage: A Test of Competing Models," Information Systems Research, INFORMS, vol. 6(2), pages 144-176, June.
    2. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
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    Keywords

    online information services; IS usage; technology acceptance model; Triandis;
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