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Creative Pricing In Markets For Intellectual Property

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  • William R. Johnson

Abstract

Technological changes over the past two decades have made it easier to distribute and to copy intellectual property. Creators and owners of intellectual property have responded to these changes with a variety of creative pricing strategies. The paper reviews some of these pricing innovations. Two broad categories of innovations are explored: those that facilitate price discrimination and those that exploit complementarities between di¤erent types of creative works.

Suggested Citation

  • William R. Johnson, 2005. "Creative Pricing In Markets For Intellectual Property," Virginia Economics Online Papers 369, University of Virginia, Department of Economics.
    • Handle: RePEc:vir:virpap:369
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    File URL: http://repec.as.virginia.edu/RePEc/vir/virpap/papers/virpap369.pdf
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    References listed on IDEAS

    as
    1. Johnson, William R, 1985. "The Economics of Copying," Journal of Political Economy, University of Chicago Press, vol. 93(1), pages 158-174, February.
    2. Mark McCabe & Christopher Snyder, 2004. "The Economics of Open-Access Journals," Working Papers 04-18, NET Institute, revised Nov 2004.
    3. Novos, Ian E & Waldman, Michael, 1984. "The Effects of Increased Copyright Protection: An Analytic Approach," Journal of Political Economy, University of Chicago Press, vol. 92(2), pages 236-246, April.
    4. Alan B. Krueger, 2005. "The Economics of Real Superstars: The Market for Rock Concerts in the Material World," Journal of Labor Economics, University of Chicago Press, vol. 23(1), pages 1-30, January.
    5. Julie Holland Mortimer, 2004. "Price Discrimination and Copyright Law: Evidence from the Introduction of DVDs," Harvard Institute of Economic Research Working Papers 2055, Harvard - Institute of Economic Research.
    6. Liebowitz, S J, 1985. "Copying and Indirect Appropriability: Photocopying of Journals," Journal of Political Economy, University of Chicago Press, vol. 93(5), pages 945-957, October.
    7. repec:bla:jindec:v:49:y:2001:i:3:p:223-45 is not listed on IDEAS
    8. James D. Dana, Jr. & Kathryn E. Spier, 2001. "Revenue Sharing and Vertical Control in the Video Rental Industry," Journal of Industrial Economics, Wiley Blackwell, vol. 49(3), pages 223-245, September.
    9. Rosen, Sherwin, 1981. "The Economics of Superstars," American Economic Review, American Economic Association, vol. 71(5), pages 845-858, December.
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    Cited by:

    1. William R. Johnson, 2006. "The Economics of Ideas and the Ideas of Economists," Southern Economic Journal, John Wiley & Sons, vol. 73(1), pages 1-12, July.

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    More about this item

    Keywords

    pricing; intellectual property;

    JEL classification:

    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital

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