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Social protection, electoral competition, and political branding in Malawi

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  • Sam Hamer
  • Jeremy Seekings

Abstract

Competitive elections in many parts of Africa generate powerful incentives to presidential candidates (and to a lesser extent political parties) to brand themselves in ways that transcend regional or ethnic loyalties. In Malawi, Joyce Banda—President from 2012 to 2014—sought to distinguish herself from her competitors by branding herself and her new People's Party as the champions of social protection for women, children, and the poor. Some of the conditions that favoured Banda's adoption of a social protection brand were specific to the political context in Malawi.

Suggested Citation

  • Sam Hamer & Jeremy Seekings, 2017. "Social protection, electoral competition, and political branding in Malawi," WIDER Working Paper Series wp-2017-99, World Institute for Development Economic Research (UNU-WIDER).
    • Handle: RePEc:unu:wpaper:wp-2017-99
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    File URL: https://www.wider.unu.edu/sites/default/files/wp2017-99.pdf
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    References listed on IDEAS

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    Cited by:

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    2. Chinsinga, Blessings & Weldeghebrael, Ezana Haddis & Kelsall, Tim & Schulz, Nicolai & Williams, Timothy P., 2022. "Using political settlements analysis to explain poverty trends in Ethiopia, Malawi, Rwanda and Tanzania," World Development, Elsevier, vol. 153(C).

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