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Identity, image and reputation: A conceptual model of the three sides of the corporate identity pyramid

Author

Listed:
  • Popy Rufaidah

    (Department of Management and Business, Faculty of Economy, Padjadjaran University)

  • Mohammed A. Razzaque

    (University of New South Wales)

  • Allan Walpole

    (University of New South Wales)

Abstract

This paper proposes a conceptual model that examines corporate identity (CI) of an organization through the lenses of identity, image and reputation. It reviews the literature that explains the tangible and non-tangible aspects of an organization as a form of CI and traces the development and evolution of the CI concept. The paper examines extant literature in the area of store image, corporate image and CI in explaining the motivations underlying the development of a conceptual model proposed in this paper. This model posits that the gap between ‘identity’ (the view of internal stakeholders on CI) and ‘image’ (the view of external stakeholders on CI) influences the perceived reputation of the company. It also presents a number of research propositions for further research.

Suggested Citation

  • Popy Rufaidah & Mohammed A. Razzaque & Allan Walpole, 2004. "Identity, image and reputation: A conceptual model of the three sides of the corporate identity pyramid," Working Papers in Business, Management and Finance 200401, Department of Management and Business, Padjadjaran University, revised Jan 2004.
    • Handle: RePEc:unp:wpaman:200401
    as

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    File URL: http://lp3e.fe.unpad.ac.id/wpaman/200401.pdf
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    References listed on IDEAS

    as
    1. Itoh, Hajime, 2003. "Internal and External Views of the Corporate Reputation in the Japanese Hotel Industry," ビジネス創造センターディスカッション・ペーパー (Discussion papers of the Center for Business Creation) 10252/4272, Otaru University of Commerce.
    2. T C Melewar & John Saunders, 1999. "International Corporate Visual Identity: Standardization or Localization?," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 30(3), pages 583-598, September.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Management;

    JEL classification:

    • G0 - Financial Economics - - General

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