Corporate Brand And Corporate Identity: Some Food For Thought
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References listed on IDEAS
- Popy Rufaidah, 2002. "Corporate Identity Management: The Comparison Between Verbal (Strategic Management, Marketing and Communication Schools and Visual (Design Schools) Models," Working Papers in Business, Management and Finance 200202, Department of Management and Business, Padjadjaran University, revised Jun 2002.
- Scott Morton, Michael, 1995. "Emerging organizational forms: Work and organization in the 21st century," European Management Journal, Elsevier, vol. 13(4), pages 339-345, December.
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Cited by:
- Popy Rufaidah & Mohammed A. Razzaque & Allan Walpole, 2003. "The Impact of Corporate Identity Structure on Corporate Identity Building: A Framework for Further Research," Working Papers in Business, Management and Finance 200301, Department of Management and Business, Padjadjaran University, revised Jan 2003.
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Management;JEL classification:
- G0 - Financial Economics - - General
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