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The STEP scale: a cross-national scale for short-term export performance improvement

Author

Listed:
  • Luis Filipe Lages
  • Cristiana Raquel Lages

Abstract

This paper is a direct response to a recent observation in the literature that managers appear to be short-term oriented when they assess the performance of an export venture (Madsen 1998). Based on a survey of Portuguese and British exporters, this paper presents a three-dimensional scale for assessing managerial judgment of Short-Term Export Performance (the STEP scale). The three dimensions are: 1) satisfaction with short-term performance improvement; 2) short-term exporting intensity improvement; and 3) expected short-term performance improvement. The findings are used to generate implications for public policy making and managerial practice as well as directions for future research.

Suggested Citation

  • Luis Filipe Lages & Cristiana Raquel Lages, 2002. "The STEP scale: a cross-national scale for short-term export performance improvement," Nova SBE Working Paper Series wp422, Universidade Nova de Lisboa, Nova School of Business and Economics.
    • Handle: RePEc:unl:unlfep:wp422
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    Citations

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    Cited by:

    1. Lages, Carmen & Lages, Cristiana Raquel & Lages, Luis Filipe, 2005. "The RELQUAL scale: a measure of relationship quality in export market ventures," Journal of Business Research, Elsevier, vol. 58(8), pages 1040-1048, August.
    2. Carmen Lages & Luis Filipe Lages & Paulo Rita, 2004. "The relationship between e-marketing strategy and performance: a conceptual framework in a web context," Nova SBE Working Paper Series wp446, Universidade Nova de Lisboa, Nova School of Business and Economics.
    3. Luis Filipe Lages & Andrew Lancastre & Carmen Lages, 2005. "Bringing relationship marketing theory into B2B practice: the B2B-RP scale and the B2B-RELPERF scorecard," Nova SBE Working Paper Series wp471, Universidade Nova de Lisboa, Nova School of Business and Economics.
    4. Carmen Lages & Cristiana Raquel Lages & Luis Filipe Lages, 2004. "The relqual scale: a measure of relationship quality in export market ventures," Nova SBE Working Paper Series wp447, Universidade Nova de Lisboa, Nova School of Business and Economics.
    5. Lages, Luis Filipe & Fernandes, Joana Cosme, 2005. "The SERPVAL scale: a multi-item instrument for measuring service personal values," Journal of Business Research, Elsevier, vol. 58(11), pages 1562-1572, November.
    6. Lages, Luis Filipe & Silva, Graça & Styles, Chris & Pereira, Zulema Lopes, 2009. "The NEP Scale: A measure of network export performance," International Business Review, Elsevier, vol. 18(4), pages 344-356, August.
    7. Andrew Lancastre & Luis Filipe Lages, 2004. "The relationship between buyer and a B2B e-marketplace: cooperation determinants in an electronic market context," Nova SBE Working Paper Series wp443, Universidade Nova de Lisboa, Nova School of Business and Economics.
    8. Luis Filipe Lages & Cristiana Raquel Lages & Carmen Lages, 2004. "The APEV scale: a measure of annual performance of an export venture," Nova SBE Working Paper Series wp458, Universidade Nova de Lisboa, Nova School of Business and Economics.

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