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Aspirations, expectations, identities: behavioral constraints of micro-entrepreneurs

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  • Catia Batista
  • Julia Seither

Abstract

This paper presents empirical evidence on the relationship between behavioral constraints and entrepreneurial success of micro-firms. Approximately 600 micro-entrepreneurs were randomized into treatments providing information about a role model, additionally the importance of establishing realistic goals, and how to maintain funds within their enterprises. Six months after implementation we find significant positive effects of shifts in aspirations on effort levels and savings. These effects can be precisely estimated even one year after implementation. On average, changes in investment behavior translate to increases in sales of 99% and 89% in profits compared to a control group. In contrast, human capital improvements have no effect on investment behavior. Furthermore, setting business goals mitigates the positive effects of role models on economic growth. Despite similar effects on effort levels, participants that condition their aspirations increase on a one-year goal save less and the positive effects on firm outcomes disappear over time.

Suggested Citation

  • Catia Batista & Julia Seither, 2019. "Aspirations, expectations, identities: behavioral constraints of micro-entrepreneurs," NOVAFRICA Working Paper Series wp1906, Universidade Nova de Lisboa, Nova School of Business and Economics, NOVAFRICA.
    • Handle: RePEc:unl:novafr:wp1906
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    References listed on IDEAS

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    10. Tanguy Bernard & Stefan Dercon & Kate Orkin & Alemayehu Seyoum Taffesse, 2015. "Behavioral economics: Will video kill the radio star? Assessing the potential of targeted exposure to role models through video," Post-Print hal-03022494, HAL.
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    12. Dercon, Stefan & Orkin, Kate & Bernard, Tanguy & Taffesse, Alemayehu, 2014. "The Future in Mind: Aspirations and Forward-Looking Behaviour in Rural Ethiopia," CEPR Discussion Papers 10224, C.E.P.R. Discussion Papers.
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    Cited by:

    1. Julia Seither, 2021. "Keeping up with the Joneses: economic impacts of overconfidence in micro-entrepreneurs," NOVAFRICA Working Paper Series wp2108, Universidade Nova de Lisboa, Nova School of Business and Economics, NOVAFRICA.
    2. Garcia, Adriana & Lensink, Robert & Voors, Maarten, 2020. "Does microcredit increase aspirational hope? Evidence from a group lending scheme in Sierra Leone," World Development, Elsevier, vol. 128(C).
    3. Cettolin, Elena & Cole, Kym & Dalton, Patricio, 2024. "Improving workers’ performance in small firms: A randomized experiment on goal setting in Ghana," Other publications TiSEM d9fa5424-4f53-4e02-8cb2-c, Tilburg University, School of Economics and Management.
    4. Cettolin, Elena & Cole, Kym & Dalton, Patricio, 2022. "Improving Workers’ Performance in Small Firms : A Randomized Experiment on Goal Setting in Ghana," Discussion Paper 2022-028, Tilburg University, Center for Economic Research.
    5. Cettolin, Elena & Cole, Kym & Dalton, Patricio, 2022. "Improving Workers’ Performance in Small Firms : A Randomized Experiment on Goal Setting in Ghana," Other publications TiSEM d0f494f0-87ed-4ef2-8472-6, Tilburg University, School of Economics and Management.

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