IDEAS home Printed from https://ideas.repec.org/p/umr/wpaper/201901.html
   My bibliography  Save this paper

Perceptions des consommateurs de la sortie de Lidl du hard discount alimentaire en France

Author

Listed:
  • Cheriet, F.

Abstract

In 2012, the French Lidl top management announced a major strategy change of the "low cost" food specialist. A comprehensive plan is then implemented both in terms of investment and organization of stores and in terms of communication and image change of the retailer. Based on two surveys of French consumers, we asked about consumer perceptions of the image of Food hard discounter of Lidl. Our results show a perceived "repositioning" Lidl, and a relative gain in competitiveness. ....French Abstract: En 2012, la direction de l’enseigne Lidl en France annonçait un changement majeur de la stratégie du pionnier du « low cost » alimentaire. Un vaste plan est alors mis en place en termes d’investissement, d’organisation des magasins de communication et d’image du distributeur. Les perceptions des consommateurs de l’image de Lidl ont été recueillies via deux enquêtes (2011 et 2016). Nos résultats montrent un « repositionnement » perçu de l’image de Lidl et un gain relatif en compétitivité.

Suggested Citation

  • Cheriet, F., 2019. "Perceptions des consommateurs de la sortie de Lidl du hard discount alimentaire en France," Working Papers MoISA 201901, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
    • Handle: RePEc:umr:wpaper:201901
    as

    Download full text from publisher

    File URL: http://www1.montpellier.inra.fr/bartoli/moisa/bartoli/download/moisa2019_pdf/WP_1_2019.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ho, Hillbun (Dixon) & Ganesan, Shankar & Oppewal, Harmen, 2011. "The Impact of Store-Price Signals on Consumer Search and Store Evaluation," Journal of Retailing, Elsevier, vol. 87(2), pages 127-141.
    2. Marc Filser & Gilles Paché, 2008. "La dynamique des canaux de distribution. Approches théoriques et ruptures stratégiques," Revue française de gestion, Lavoisier, vol. 0(2), pages 109-133.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Foued Cheriet, 2019. "Consumers Perceptions about Lidl exit of food hard discount in France [Perceptions des consommateurs de la sortie de Lidl du hard discount alimentaire en France]," Working Papers hal-02788619, HAL.
    2. Suwelack, Thomas & Hogreve, Jens & Hoyer, Wayne D., 2011. "Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes," Journal of Retailing, Elsevier, vol. 87(4), pages 462-478.
    3. Haruvy, Ernan & Popkowski Leszczyc, Peter T.L., 2016. "Measuring the Impact of Price Guarantees on Bidding in Consumer Online Auctions," Journal of Retailing, Elsevier, vol. 92(1), pages 96-108.
    4. Chen, Xu & Wang, Xiaojun, 2015. "Free or bundled: Channel selection decisions under different power structures," Omega, Elsevier, vol. 53(C), pages 11-20.
    5. Agustin V. Ruiz Vega & Consuelo Riano Gil & Carla Di Pierri Del Vecchio, 2014. "Do Low Price Signals Influence Online Purchases of Tourist Accommodation Services? The Moderating Role of Gender," Business and Management Research, Business and Management Research, Sciedu Press, vol. 3(4), pages 96-111, December.
    6. Falk, Tomas & Kunz, Werner H. & Schepers, Jeroen J.L. & Mrozek, Alexander J., 2016. "How mobile payment influences the overall store price image," Journal of Business Research, Elsevier, vol. 69(7), pages 2417-2423.
    7. Dutta, Sujay, 2012. "Vulnerability to Low-Price Signals: An Experimental Study of the Effectiveness of Genuine and Deceptive Signals," Journal of Retailing, Elsevier, vol. 88(1), pages 156-167.
    8. Lessassy, Léopold, 2023. "Investigating a three-way interaction of manufacturer control, retail control and dependence on salesforce performance. Does the role of frontline employees matters ?," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    9. Nicole Koschate-Fischer & Katharina Wüllner, 2017. "New developments in behavioral pricing research," Journal of Business Economics, Springer, vol. 87(6), pages 809-875, August.
    10. Odile Chanut & Dominique Bonet, 2009. "Stratégie de distribution multicanal : Le rôle de la forme organisationnelle du réseau," Post-Print hal-01757049, HAL.
    11. Bruno Durand, 2010. "Logistic strategies of French e-grocery [L'épicerie électronique française sous l'angle de la logistique]," Post-Print hal-01808664, HAL.
    12. Javier de la Ballina Ballina & Rodolfo Vázquez, 2015. "El papel de las bluelaws en los modelos de evolución de los for¬matos comerciales," Hacienda Pública Española / Review of Public Economics, IEF, vol. 213(2), pages 63-82, June.
    13. Thomas Robbert & Stefan Roth, 2018. "The importance of transparency signals in à la carte pricing," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 17(1), pages 32-40, February.
    14. Jonathan Z. Zhang & Chun-Wei Chang, 2021. "Consumer dynamics: theories, methods, and emerging directions," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 166-196, January.
    15. Rezaei, Sajad, 2015. "Segmenting consumer decision-making styles (CDMS) toward marketing practice: A partial least squares (PLS) path modeling approach," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 1-15.
    16. Odile Chanut, 2009. "Grande distribution alimentaire et concurrence. La loi LME est-elle de nature à modifier les positions acquises des groupes de distribution français ?," Post-Print hal-01757066, HAL.
    17. Amélie Goncalves, 2013. "Les organisations logistiques à promouvoir dans le cadre des Politiques de Transport Durable de Marchandises : la question des circuits de proximité," Post-Print hal-00962231, HAL.

    More about this item

    Keywords

    HARD DISCOUNT; FOOD RETAILER; DISTRIBUTION; LIDL; FRANCE;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O55 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Africa
    • Q16 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - R&D; Agricultural Technology; Biofuels; Agricultural Extension Services

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:umr:wpaper:201901. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Isabelle Perez (email available below). General contact details of provider: https://edirc.repec.org/data/moisafr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.