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Strategic Technology Adoption and Market Dynamics as Option Games

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  • Flavia Cortelezzi
  • Giovanni Villani

Abstract

Aim of this paper is to analyse the equilibrium strategies of two firms investing in a new technology, when the probability of successful implementation is uncertain and market shares are asymmetric. In particular, we are able to consider three key feature of a new technology adoption. First, it is, at least partially, irreversible. Second, once realized, there is uncertainty about the probability of a successful implementation. Third, the profit flow generated by such an investment is subject to uncertainty according to the evolution of demand function. The first firm to enter the market sustaines the investment cost earlier, but can benefit of a higher market share with respect to the competitor. The follower has just to decide if and when realize the investment. He benefits from the resolution of uncertainty, but he suffers of a reduction in its market share. Using the method of option pricing theory, we address this issue at two levels. First, we model the investment decision of a non-cooperative firm (decentralised case) as a dynamic stochastic game. Then, we solve for the sequential monopolist as a benchmark case. We find the interaction of pre-emption and uncertainty can actually hasten, rather than delay, investment, contrary to the usual presumption.

Suggested Citation

  • Flavia Cortelezzi & Giovanni Villani, 2007. "Strategic Technology Adoption and Market Dynamics as Option Games," Quaderni DSEMS 14-2007, Dipartimento di Scienze Economiche, Matematiche e Statistiche, Universita' di Foggia.
    • Handle: RePEc:ufg:qdsems:14-2007
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    References listed on IDEAS

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    Cited by:

    1. Flavia Cortelezzi & Giovanni Villani, 2012. "Strategic R&D Investment Under Information Revelation," The Engineering Economist, Taylor & Francis Journals, vol. 57(1), pages 20-40.
    2. Giovanni Villani, 2009. "A Strategic R&D Investment with Flexible Development Time in Real Option Game Analysis," CESifo Working Paper Series 2728, CESifo.

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    More about this item

    Keywords

    Real Options; Stopping Timing Game; Asymmetric Demand.;
    All these keywords.

    JEL classification:

    • C73 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Stochastic and Dynamic Games; Evolutionary Games
    • G13 - Financial Economics - - General Financial Markets - - - Contingent Pricing; Futures Pricing

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