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New Strategy Implementation and Learning: Importance of Consensus

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  • Katsuhiko Shimizu

    (University of Texas at San Antonio)

Abstract

This study examines the effects of consensus and resulting organizational learning on new strategy implementation. In doing so, we consider two challenges inherent in implementing new strategy: breaking and reestablishing organizational and individual routines and managing uncertainties and unexpected problems. By sampling 113 groups within a large company, we found that group performance can be lowest when consensus on strategy contents is medium (U-shape relationship between group consensus on strategy contents and group performance). We also found that the consensus on strategy contents – performance relationship is moderated by consensus on strategy implementation progress.

Suggested Citation

  • Katsuhiko Shimizu, 2008. "New Strategy Implementation and Learning: Importance of Consensus," Working Papers 0034, College of Business, University of Texas at San Antonio.
    • Handle: RePEc:tsa:wpaper:0078mgt
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    References listed on IDEAS

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    More about this item

    Keywords

    effects of consensus; breaking and reestablishing organizational and individual routines and managing uncertainties and unexpected problems;

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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