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Innovazione commerciale ed effetti di rete: quali implicazioni di politica commerciale?

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  • Ornella Tarola
  • Sandro Trento

Abstract

Il miglioramento qualitativo dei prodotti e di servizi alla clientela sono stati individuati, da una vasta letteratura sul tema, quali fattori determinanti per un riposizionamento di mercato. Inoltre, la necessità di un sostegno pubblico ad innovazioni che agiscano sulla qualità (effettiva o percepita) di prodotto è ormai da tempo largamente riconosciuta. In Italia, tuttavia, attività private di R&S si sono sin qui tradotte in larga parte in acquisizione di macchinari e gli interventi di politica dell'innovazione non hanno favorito pratiche di rafforzamento dei rapporti con la clientela abituale o di ricerca di nuovi consumatori. Interessante a riguardo è la politica industriale seguita in Svezia. Obiettivo di questo lavoro è considerare un meccanismo di intervento pubblico a sostegno delle innovazioni che (i) rafforzi il ruolo privato nella ricerca e (ii) incentivi in misura preponderante le attività di R&S volte ad ottenere vantaggi competitivi e penetrare nuovi segmenti di mercato.

Suggested Citation

  • Ornella Tarola & Sandro Trento, 2008. "Innovazione commerciale ed effetti di rete: quali implicazioni di politica commerciale?," ROCK Working Papers 046, Department of Computer and Management Sciences, University of Trento, Italy, revised 12 Jun 2008.
    • Handle: RePEc:trt:rockwp:046
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