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Turkiye�de Imalat Sanayindeki Firmalarin Fiyatlama Davranisi

Author

Listed:
  • Ercan Karadas
  • Defne Mutluer
  • Yasemin Barlas Ozer
  • Cevriye Aysoy

Abstract

Bu calismada, Turkiye Cumhuriyet Merkez Bankasi tarafindan 2005 yili Mayis-Temmuz aylari arasinda ozel imalat sanayinde yer alan 999 firmaya uygulanan ve firmalarin fiyatlama politikalarinin incelendigi �Firmalarin Fiyatlama Davranisi Anketi� projesinin sonuclari degerlendirilmektedir. Elde edilen sonuclara gore, urun fiyatlarinin belirlenmesinde rakip fiyatlari goz onune alarak belirlenen degisken kar marji uygulamasinin oldukca yaygin oldugu gorulmektedir. Bu sonuc, firmalarin fiyat alici olmaktan ziyade, fiyat yapici olduklarini gostermektedir. Imalat sanayinde faaliyet gosteren firmalarin yaklasik yuzde 36,0�inin ana urun fiyatinin bir degiskene endeksli olmasi, endeksleme davranisinin imalat sanayi icindeki onemini korudugunu gostermektedir. Firmalarin fiyatlarini gozden gecirirken normal zamanlarda agirlikli olarak zamana bagli bir politika takip ettikleri ve zaman araligi olarak ise aylik gozden gecirmelerin one ciktigi gorulmektedir. Bu sonuca, firmalarin maliyet veya talepteki soklara cevap vermeleri icin gecmesi gereken sure olarak bir aylik bir sureyi belirtmeleri de eklenince, fiyatlari degistirmede aylik periyotlarla hareket etmenin oldukca yaygin oldugu ortaya cikmaktadir. Maliyet ve talep soklarinin fiyatlar uzerindeki etkileri asimetrik bir yapi gostermektedir. Maliyet degisimleri fiyatlari dusurmeye kiyasla artirmada daha etkilidir. Talepte ise tersi bir durum soz konusudur; yani firmalar talepteki dususlere, artislara kiyasla daha duyarli davranmaktadirlar. Hem gozden gecirme sikliginin yuksek olmasi hem de ankette sinanan katilik teorilerine atfedilen onem duzeylerinin cok yuksek olmamasi nominal katiliklarin belirgin olmadigina isaret etmektedir. Boyle bir sonucun ortaya cikmasi, enflasyonist bir ortamda karsilasilan soklar sonrasi fiyatlari degistirmenin getirisinin, degistirmemenin saglayacagi faydaya kiyasla daha fazla olmasiyla aciklanabilir.

Suggested Citation

  • Ercan Karadas & Defne Mutluer & Yasemin Barlas Ozer & Cevriye Aysoy, 2006. "Turkiye�de Imalat Sanayindeki Firmalarin Fiyatlama Davranisi," Working Papers 0602, Research and Monetary Policy Department, Central Bank of the Republic of Turkey.
    • Handle: RePEc:tcb:wpaper:0602
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    File URL: https://www.tcmb.gov.tr/wps/wcm/connect/EN/TCMB+EN/Main+Menu/Publications/Research/Working+Paperss/2006/06-02
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    References listed on IDEAS

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    Cited by:

    1. Yusuf Soner Baskaya & Tugrul Gurgur & Fethi Ogunc, 2008. "Islenmis Gida Fiyatlarini Belirleyen Faktorler," Working Papers 0809, Research and Monetary Policy Department, Central Bank of the Republic of Turkey.
    2. M. Utku Özmen & Orhun Sevinç, 2016. "Price Rigidity in Turkey: Evidence from Micro Data," Emerging Markets Finance and Trade, Taylor & Francis Journals, vol. 52(4), pages 1029-1045, April.
    3. Selen Başer Andiç & Hande Küçük & Fethi Öğünç, 2015. "Inflation Dynamics in Turkey: In Pursuit of a Domestic Cost Measure," Emerging Markets Finance and Trade, Taylor & Francis Journals, vol. 51(2), pages 418-431, March.
    4. Fethi Ogunc, 2009. "Dayanikli Tuketim Mali Fiyat Dinamikleri," Working Papers 0908, Research and Monetary Policy Department, Central Bank of the Republic of Turkey.

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    More about this item

    Keywords

    Fiyatlama Davranisi; Fiyat Katiligi; Endeksleme; Fiyatlama Anketi;
    All these keywords.

    JEL classification:

    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • E30 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - General (includes Measurement and Data)
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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