IDEAS home Printed from https://ideas.repec.org/p/spa/wpaper/2018wpecon10.html
   My bibliography  Save this paper

Negative advertising and electoral rules: an empirical evaluation of the Brazilian case

Author

Listed:
  • Danilo P. Souza
  • Marcos Y. Nakaguma

Abstract

This paper assesses how electoral institutions shape candidates’ incentives about their political advertising strategies. Taking advantage of a discontinuity in the assigment of brazilian municipal election rules, we use a RDD approach to assess how the candidates campaign tone is affected by a shift from a single-ballot to a runoff system. Using an unique database about litigations involving mayor candidates in the elections of 2012 and 2016, results show that 2nd and 3rd placed candidates in the first round of a runoff election have a probability more than 50 p.p. higher of being part in a litigation regarding negative advertising when compared to a single round election.

Suggested Citation

  • Danilo P. Souza & Marcos Y. Nakaguma, 2018. "Negative advertising and electoral rules: an empirical evaluation of the Brazilian case," Working Papers, Department of Economics 2018_10, University of São Paulo (FEA-USP).
    • Handle: RePEc:spa:wpaper:2018wpecon10
    as

    Download full text from publisher

    File URL: http://www.repec.eae.fea.usp.br/documentos/Souza_Nakaguma_10WP.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ansolabehere, Stephen D. & Iyengar, Shanto & Simon, Adam, 1999. "Replicating Experiments Using Aggregate and Survey Data: The Case of Negative Advertising and Turnout," American Political Science Review, Cambridge University Press, vol. 93(4), pages 901-909, December.
    2. Ferraz, Claudio & Finan, Frederico S., 2008. "Motivating Politicians: The Impacts of Monetary Incentives on Quality and Performance," IZA Discussion Papers 3411, Institute of Labor Economics (IZA).
    3. Massimo Bordignon & Tommaso Nannicini & Guido Tabellini, 2016. "Moderating Political Extremism: Single Round versus Runoff Elections under Plurality Rule," American Economic Review, American Economic Association, vol. 106(8), pages 2349-2370, August.
    4. Imbens, Guido W. & Lemieux, Thomas, 2008. "Regression discontinuity designs: A guide to practice," Journal of Econometrics, Elsevier, vol. 142(2), pages 615-635, February.
    5. Fujiwara, Thomas, 2011. "A Regression Discontinuity Test of Strategic Voting and Duverger's Law," Quarterly Journal of Political Science, now publishers, vol. 6(3–4), pages 197-233, November.
    6. Torsten Persson & Guido Tabellini, 2005. "The Economic Effects of Constitutions," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262661926, April.
    7. Amit Gandhi & Daniela Iorio & Carly Urban, 2016. "Negative Advertising and Political Competition," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 32(3), pages 433-477.
    8. Bernardo S. Da Silveira & João M. P. De Mello, 2011. "Campaign Advertising and Election Outcomes: Quasi-natural Experiment Evidence from Gubernatorial Elections in Brazil," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 78(2), pages 590-612.
    9. Andrew C. Eggers & Ronny Freier & Veronica Grembi & Tommaso Nannicini, 2018. "Regression Discontinuity Designs Based on Population Thresholds: Pitfalls and Solutions," American Journal of Political Science, John Wiley & Sons, vol. 62(1), pages 210-229, January.
    10. Marcos Chamon & Sergio Firpo & João M. P. de Mello & Renan Pieri, 2019. "Electoral Rules, Political Competition and Fiscal Expenditures: Regression Discontinuity Evidence from Brazilian Municipalities," Journal of Development Studies, Taylor & Francis Journals, vol. 55(1), pages 19-38, January.
    11. Navin Kartik & R. Preston McAfee, 2007. "Signaling Character in Electoral Competition," American Economic Review, American Economic Association, vol. 97(3), pages 852-870, June.
    12. Torsten Persson, 2002. "Do Political Institutions Shape Economic Policy?," Econometrica, Econometric Society, vol. 70(3), pages 883-905, May.
    13. McCrary, Justin, 2008. "Manipulation of the running variable in the regression discontinuity design: A density test," Journal of Econometrics, Elsevier, vol. 142(2), pages 698-714, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Menezes, Aline, 2017. "Do some electoral systems select better politicians than others? Single- vs dual-ballot elections," MPRA Paper 79370, University Library of Munich, Germany.
    2. Sanz, Carlos, 2020. "Direct democracy and government size: evidence from Spain," Political Science Research and Methods, Cambridge University Press, vol. 8(4), pages 630-645, October.
    3. Danilo P. Souza & Marcos Y. Nakaguma, 2017. "Determinants and Effects of Negative Advertising in Politics," Working Papers, Department of Economics 2017_25, University of São Paulo (FEA-USP).
    4. Matakos, Konstantinos & Savolainen, Riikka & Troumpounis, Orestis & Tukiainen, Janne & Xefteris, Dimitrios, 2018. "Electoral Institutions and Intraparty Cohesion," Working Papers 109, VATT Institute for Economic Research.
    5. De Witte, Kristof & Geys, Benny & Schönhage, Nanna Lauritz, 2018. "Strategic public policy around population thresholds," Journal of Urban Economics, Elsevier, vol. 106(C), pages 46-58.
    6. Cipullo, Davide, 2018. "Runoff vs. Plurality: Does It Matter for Expenditures? Evidence from Italy," Working Paper Series 2018:13, Uppsala University, Department of Economics.
    7. Köppl–Turyna, Monika & Pitlik, Hans, 2018. "Do equalization payments affect subnational borrowing? Evidence from regression discontinuity," European Journal of Political Economy, Elsevier, vol. 53(C), pages 84-108.
    8. Massimo Bordignon & Guido Tabellini, 2009. "Moderating Political Extremism: Single Round vs Runoff Elections under Plurality Rule," DISCE - Quaderni dell'Istituto di Economia e Finanza ief0087, Università Cattolica del Sacro Cuore, Dipartimenti e Istituti di Scienze Economiche (DISCE).
    9. Stefano Gagliarducci & Tommaso Nannicini, 2013. "Do Better Paid Politicians Perform Better? Disentangling Incentives From Selection," Journal of the European Economic Association, European Economic Association, vol. 11(2), pages 369-398, April.
    10. Sanz, Carlos, 2017. "The Effect of Electoral Systems on Voter Turnout: Evidence from a Natural Experiment," Political Science Research and Methods, Cambridge University Press, vol. 5(4), pages 689-710, October.
    11. Lyytikäinen, Teemu & Tukiainen, Janne, 2019. "Are voters rational?," European Journal of Political Economy, Elsevier, vol. 59(C), pages 230-242.
    12. Massimo Bordignon & Tommaso Nannicini & Guido Tabellini, 2016. "Moderating Political Extremism: Single Round versus Runoff Elections under Plurality Rule," American Economic Review, American Economic Association, vol. 106(8), pages 2349-2370, August.
    13. Kristof De Witte & Benny Geys, 2015. "Strategic Housing Policy, Migration and Sorting around Population Thresholds," CESifo Working Paper Series 5639, CESifo.
    14. Daniel Höhmann, 2017. "The effect of legislature size on public spending: evidence from a regression discontinuity design," Public Choice, Springer, vol. 173(3), pages 345-367, December.
    15. Nicolas Gavoille, 2021. "Pay for politicians and campaign spending: evidence from the French municipal elections," Public Choice, Springer, vol. 188(3), pages 455-477, September.
    16. Vincent Pons & Clémence Tricaud, 2018. "Expressive Voting and Its Cost: Evidence From Runoffs With Two or Three Candidates," Econometrica, Econometric Society, vol. 86(5), pages 1621-1649, September.
    17. Kantorowicz, Jarosław, 2017. "Electoral systems and fiscal policy outcomes: Evidence from Poland," European Journal of Political Economy, Elsevier, vol. 47(C), pages 36-60.
    18. Fiorenza Venturini, 2018. "The Unintended Composition Effect of the Subnational Government Fiscal Rules: The Case of Italian Municipalities," Working papers 70, Società Italiana di Economia Pubblica.
    19. Braendle, Thomas, 2013. "Do Institutions Affect Citizens' Selection into Politics?," Working papers 2013/04, Faculty of Business and Economics - University of Basel.
    20. Jörg L. Spenkuch & David Toniatti, 2016. "Political Advertising and Election Outcomes," CESifo Working Paper Series 5780, CESifo.

    More about this item

    Keywords

    elections; negative advertising; political advertising;
    All these keywords.

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • D79 - Microeconomics - - Analysis of Collective Decision-Making - - - Other
    • C29 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Other

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spa:wpaper:2018wpecon10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Pedro Garcia Duarte (email available below). General contact details of provider: https://edirc.repec.org/data/deuspbr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.