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Fairness in Strategy: A Fair Process Evaluation of Strategy Schools

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  • Koen Tackx
  • Ludo Van der Heyden
  • Paul Verdin

Abstract

The ‘strategy creation’ process – the process of formulating and implementing strategy – has been under critical study for decades for not delivering the desired results. The discussion on how a strategy process should be run has resulted in a number of ‘strategy schools’.Procedural justice theory is relevant to this discussion. It states that when people impacted by a process consider the process as ‘fair’ they demonstrate a higher level of trust and commitment, and performance increases. This article evaluates the extent to which traditional ‘strategy schools’ comply with the tenets of procedural justice theory and highlight the non-compliance with these tenets for each of these schools. We then propose a new strategy process model which has a greater fair process dimension than any of the more traditional ‘strategy schools’ and as such offers the potential to bring greater effectiveness to the strategy process.

Suggested Citation

  • Koen Tackx & Ludo Van der Heyden & Paul Verdin, 2016. "Fairness in Strategy: A Fair Process Evaluation of Strategy Schools," Working Papers CEB 16-031, ULB -- Universite Libre de Bruxelles.
    • Handle: RePEc:sol:wpaper:2013/233035
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    References listed on IDEAS

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    More about this item

    Keywords

    Procedural Justice; Fair Process; Strategy Formulation; Strategy Implementation; Strategy Schools; Change Management;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm

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