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From Homo Oeconomicus to Homo Praeventicus

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  • Julia M. Puaschunder

    (The New School, Parsons School of Design, USA)

Abstract

Standard economic models primarily captured human beings to be rational utility maximizers in the homo oeconomicus model. Behavioral economics addressed human decision making fallibility in a wide range of studies including laboratory and field experiments as well as big data. The currently ongoing COVID-19 crisis now underlines the importance of a healthy work environment. The medicine of the future is believed to prevent diseases instead of just treating their consequences. There is an expected shift from modern medicine’s focus on acute treatment to address the inherently-underlying preventive measures that diseases would have a more favorable trajectory or are even avoidable at all. The homo praeventicus model may focus on preventing diseases and working in advance on favorable immune conditions that avert negative outbreaks of pandemics or determine a healthier state when falling sick. The homo oeconomicus offers as a remedy to chronic diseases and a reduction of a global cost escalation for medical care. Because we have to live with environmental burdens on our health, a change of direction towards prevention is recommended and the implementation of homo praeventicus models envisioned.

Suggested Citation

  • Julia M. Puaschunder, 2020. "From Homo Oeconomicus to Homo Praeventicus," Proceedings of the 19th International RAIS Conference, October 18-19, 2020 023jpm, Research Association for Interdisciplinary Studies.
    • Handle: RePEc:smo:bpaper:023jpm
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    References listed on IDEAS

    as
    1. Julia M. Puaschunder, 2020. "On Freedom in the Artificial Age," Proceedings of the 16th International RAIS Conference, March 30-31, 2020 0011jp, Research Association for Interdisciplinary Studies.
    2. Julia M. Puaschunder, 2020. "Data Fiduciary in Order to Alleviate Principal–Agent Problems in the Artificial Big Data Age," World Scientific Book Chapters, in: Kashi R Balachandran (ed.), Information for Efficient Decision Making Big Data, Blockchain and Relevance, chapter 2, pages 41-90, World Scientific Publishing Co. Pte. Ltd..
    3. Julia M. Puaschunder, 2019. "Artificial Intelligence Market Disruption," Proceedings of the 13th International RAIS Conference, June 10-11, 2019 01 JP, Research Association for Interdisciplinary Studies.
    4. Julia M. Puaschunder & Dirk Beerbaum, 2020. "The Future of Healthcare around the World: Four indices integrating Technology, Productivity, Anti-Corruption, Healthcare and Market Financialization," Proceedings of the 18th International RAIS Conference, August 17-18, 2020 021jpmd, Research Association for Interdisciplinary Studies.
    5. Julia M. Puaschunder, 2019. "On Artificial Intelligence’s Razor’s Edge: On the Future of Democracy and Society in the Artificial Age," Proceedings of the 12th International RAIS Conference, April 3-4, 2019 5JP, Research Association for Interdisciplinary Studies.
    6. Julia M. Puaschunder, 2019. "Intergenerational Equity," Books, Edward Elgar Publishing, number 18843.
    7. Julia M. Puaschunder, 2017. "Global Responsible Intergenerational Leadership," Vernon Press Titles in Economics, Vernon Art and Science Inc, edition 1, number 251.
    8. Julia M. Puaschunder, 2018. "Nudgital: Critique of Behavioral Political Economy," Proceedings of the 9th International RAIS Conference on Social Sciences and Humanities, April 4-5, 2018 006, Research Association for Interdisciplinary Studies.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    AI; Artificial Intelligence; Coronavirus; COVID-19; Discounting; Healthcare; Homo oeconomicus; Homo praeventicus; Medical care; Precautionary principle; Prevention; Trajectory;
    All these keywords.

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