Does it pay to be a reputable company? Insights from the instant noodles market
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More about this item
Keywords
Corporate image; CSR; Nested Logit; Instant noodles;All these keywords.
JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
- M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
NEP fields
This paper has been announced in the following NEP Reports:- NEP-UPT-2024-04-29 (Utility Models and Prospect Theory)
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