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An analysis of the travel motivation of tourists from the People’s Republic of China

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  • Maren A. Lau

Abstract

Since the Chinese economic reforms, the government’s policy towards travelling and tourism activity has changed. The population of the People’s Republic of China gained significant rights and possibilities to travel in their own country and conquer the international tourism market by package tours. However, the literature so far neglected the motivation of Chinese travellers in choosing their holiday destination. We compiled a new database of the preferences of Chinese tourists in domestic tourism and foreign tourists in China. The identification of the specific preferences of Chinese travellers helps to assess in how far tourists’ preferences for attractions and regions are similar. Another aspect of investigation is about the impact of tourism promotion in China on destination choice. The results of an analysis of Chinese marketing strategies are translated into recommendations for foreign travel promotion that targets at Chinese tourists.

Suggested Citation

  • Maren A. Lau, 2006. "An analysis of the travel motivation of tourists from the People’s Republic of China," Working Papers FNU-108, Research unit Sustainability and Global Change, Hamburg University, revised Oct 2006.
    • Handle: RePEc:sgc:wpaper:108
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    File URL: https://www.fnu.zmaw.de/fileadmin/fnu-files/publication/working-papers/LAU5_FNU.pdf
    File Function: First version, 2006
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    References listed on IDEAS

    as
    1. Chen, Weiqi & Hong, Huasheng & Liu, Yan & Zhang, Luoping & Hou, Xiaofeng & Raymond, Mark, 2004. "Recreation demand and economic value: An application of travel cost method for Xiamen Island," China Economic Review, Elsevier, vol. 15(4), pages 398-406.
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    Cited by:

    1. Dritan Osmani, "undated". "A note on optimal transfer schemes, stable coalition for environmental protection and joint maximization assumption," Working Papers FNU-176, Research unit Sustainability and Global Change, Hamburg University.

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    More about this item

    Keywords

    Tourism; China; travel motivation; pull factor; tourism promotion;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

    NEP fields

    This paper has been announced in the following NEP Reports:

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