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The collective voice of businesses: How companies can effectively use trade associations in corporate political activity

Author

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  • Ken Chan

    (ESCP Business School, Paris)

Abstract

Companies undertake corporate political activity (CPA) to secure favorable policies and regulatory environments using internal capabilities and external resources, such as trade associations. This study examines how companies can effectively use trade associations for CPA by conducting qualitative interviews with 35 company executives. According to the interviews, companies expect trade associations to prioritize advocacy and public policy as their core businesses. The study identifies the following five ways in which trade associations provide value to companies: (1) be the critical voice for the industry, (2) represent collective interest, (3) provide policy and research support, (4) facilitate sector-wide collaboration, and (5) act as a sounding board for policymakers. This study also finds that companies benefit from active participation in trade associations. Through board and committee involvement, they can influence the organization?s strategic agendas.

Suggested Citation

  • Ken Chan, 0000. "The collective voice of businesses: How companies can effectively use trade associations in corporate political activity," Proceedings of Economics and Finance Conferences 14115871, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iefpro:14115871
    as

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    File URL: https://iises.net/proceedings/international-conference-on-economics-finance-and-business-prague-2023-1/table-of-content/detail?cid=141&iid=003&rid=15871
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    References listed on IDEAS

    as
    1. Chan, Ken, 2023. "Outsourcing government relations: Use of outside lobbyists when in-house capacity exists," Business Horizons, Elsevier, vol. 66(2), pages 215-224.
    2. repec:eme:ijlma0:ijlma-04-2013-0013 is not listed on IDEAS
    3. McCaffrey, Matthew, 2019. "The macro problem of microtransactions: The self-regulatory challenges of video game loot boxes," Business Horizons, Elsevier, vol. 62(4), pages 483-495.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Corporate Political Activity; Government Relations; Lobbying; Nonmarket Strategy; Trade Associations;
    All these keywords.

    JEL classification:

    • D71 - Microeconomics - - Analysis of Collective Decision-Making - - - Social Choice; Clubs; Committees; Associations
    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business

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