Research On Usage Of New Marketing Tool Social Media In Hotel Firms: Rixos Hotel Chain
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References listed on IDEAS
- Hanna, Richard & Rohm, Andrew & Crittenden, Victoria L., 2011. "We're all connected: The power of the social media ecosystem," Business Horizons, Elsevier, vol. 54(3), pages 265-273, May.
- Kietzmann, Jan H. & Hermkens, Kristopher & McCarthy, Ian P. & Silvestre, Bruno S., 2011. "Social media? Get serious! Understanding the functional building blocks of social media," Business Horizons, Elsevier, vol. 54(3), pages 241-251, May.
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More about this item
Keywords
Hotel Firms; Visual Content Analysis; Social Media; Instagram;All these keywords.
JEL classification:
- M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
- M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2016-07-23 (Marketing)
- NEP-PAY-2016-07-23 (Payment Systems and Financial Technology)
- NEP-TUR-2016-07-23 (Tourism Economics)
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