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Reputation Management With Regard To Destination In Online Media

Author

Listed:
  • GÖKSEL ??M?EK

    (SELÇUK ÜN?VERS?TES?)

  • Ali Erkam YARAR

    (Necmettin Erbakan Üniversitesi)

Abstract

Today social media, brought masses together, formed a wide cultural and social application area on the world, even created the new legal definitions, contained with deep information, document, reviews and sharing, it became the first information source from the individual application. ?n particularly, due to the wide area which referenced before the trip and tourist travel vacation and shared their experiences and reviews, it motived their attitude intention and behaviour, so it has become the most important decision making tool. This situation which is online version of WOM, continued to develop and increases the number of users. ?n addition to the new dimension, due to the complex organization of tourism destinations, they are creating the need to manage their organizational reputation. This study aims to explore and describe the steps of online reputation management for tourism destinastion. The reptrak model (developed by the reputation institute, used to measure corporate reputation) will try to adapt for destinations.

Suggested Citation

  • GÖKSEL ??M?EK & Ali Erkam YARAR, 2015. "Reputation Management With Regard To Destination In Online Media," Proceedings of International Academic Conferences 2805323, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:2805323
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    References listed on IDEAS

    as
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