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Market Share Analysis of Mobile Operators in Turkey

Author

Listed:
  • Hulisi Ö?üt

    (TOBB Economics and Technology University)

  • Asunur Cezar

    (TOBB University of Economics and Tehnology)

  • Merve Guven

    (Agricultural and Rural Development Support Institution)

Abstract

We investigate the factors influencing the demand for mobile voice services in Turkey using firm level data which spans from January 2008 to December 2012. The competition in mobile telecommunication market in Turkey has become more intense as a result of mobile number portability (MNP) service introduced in 2008 and 3G technology introduced in 2009. The intense competition not only helps to keep prices down but also supports subscriber growth. Besides prices, we believe that network effects have an impact on market growth. Approximating sales levels using subscription levels and churn rates and using revenue per minute (RPM) as a price measure, we find that while price has a significant negative impact on the demand for mobile services, network effects has a significant positive impact on demand for mobile services. We also estimate own and cross price elasticities of the firms operating in mobile telecommunication market.

Suggested Citation

  • Hulisi Ö?üt & Asunur Cezar & Merve Guven, 2014. "Market Share Analysis of Mobile Operators in Turkey," Proceedings of International Academic Conferences 0200930, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:0200930
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    Cited by:

    1. Wang, Zeyu & Negash, Ahlmahz & Kirschen, Daniel, 2015. "Assessing the financial impacts of distributed energy on load serving entities," Energy Policy, Elsevier, vol. 86(C), pages 380-392.
    2. Wang, Rebecca Jen-Hui & Malthouse, Edward C. & Krishnamurthi, Lakshman, 2015. "On the Go: How Mobile Shopping Affects Customer Purchase Behavior," Journal of Retailing, Elsevier, vol. 91(2), pages 217-234.
    3. Hoe, Connie & Rodriguez, Daniela C. & Üzümcüoğlu, Yeşim & Hyder, Adnan A., 2016. "“Quitting like a Turk:” How political priority developed for tobacco control in Turkey," Social Science & Medicine, Elsevier, vol. 165(C), pages 36-45.
    4. D'Orazio, Christian J. & Lu, Rongxing & Choo, Kim-Kwang Raymond & Vasilakos, Athanasios V., 2017. "A Markov adversary model to detect vulnerable iOS devices and vulnerabilities in iOS apps," Applied Mathematics and Computation, Elsevier, vol. 293(C), pages 523-544.
    5. Higgins, P. & Li, K. & Devlin, J. & Foley, A.M., 2015. "The significance of interconnector counter-trading in a security constrained electricity market," Energy Policy, Elsevier, vol. 87(C), pages 110-124.
    6. Greenblatt, Jeffery & Shaheen, Susan PhD, 2015. "Automated Vehicles, On-Demand Mobility and Environmental Impacts," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt23r1h80t, Institute of Transportation Studies, UC Berkeley.
    7. Lueken, Roger & Apt, Jay & Sowell, Fallaw, 2016. "Robust resource adequacy planning in the face of coal retirements," Energy Policy, Elsevier, vol. 88(C), pages 371-388.

    More about this item

    Keywords

    telecommunication; 3G; mobile number portability;
    All these keywords.

    JEL classification:

    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications

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